Customer loyalty to grow your business

Loyal customers, we all need to grow our business, it is much easier to sell more good products to an existing customer than to find new ones and sell “cold”.

Once you have satisfied customers, they are like gold to your business. because they like you and your range of products. Whether you have a line of hobby products, green concerns, or any other type of product, you’ll find that customers buy more products as they learn more about the subject, if they’ve found your previous products useful and good value.

make your funnel (product range) tracking starting with low-priced items and increasing the price and complexity of products through the range. You can also add a good occasional low-priced item into your funnel, some of your customers may have limited budgets and you don’t want them to think they’re not catered for.

Don’t be greedy with your margins, but find good and useful products that help your customer progress in your interest. Never sell junk or it will come back and bite you, people will return it to you and you will lose loyal customers and your reputation.

Treat people how you would like to be treated, do not be pushy, be honest, care about their progress, just recommend and share information at a good price, brilliant products that if you were in their place you would love to have. Be like Google, make your offers relevant, offer products that “do what they say on the tin”.

You need strong titles and headers on your emails and sales pages to grab attention. Also a direct call to action, click the button to ——-. Even free offers need strong calls to action to get good results.

Have a compelling email sequence that your customers will want to open, don’t waste your time or theirs!

Let people see that you are a real person., share a little about yourself and your life with them. These days with Facebook and Twitter, people expect to know a little about their “friends.” Be a face they know in your YouTube videos and always treat your customers fairly.

No doubt you know all the above points, but sometimes it is good to be reminded, if there is any new idea, I hope it will help you.

Now some book suggestions.; There’s a book I keep wanting to buy that looks very promising: “Email Persuasion” by Ian Brodie.

Here are a couple of others with good reviews, which might interest you: “Rookie to Millionaire” by Christine clay field and “Building an Online Income Stream” by Anthony Barlow.

A book I’ve had for years from my face-to-face selling days, but still with very relevant points: “The one minute Sales Person” by Spencer Johnson and Larry Wilson. It basically tells you how to give customers what they want to get what you want, a very customer-oriented book.