Find out why Christmas baskets are the best corporate gifts
Looking for a way to say thank you to your biggest business customers this Christmas? Then discover why Christmas baskets are the best corporate gifts.
Traditionally delivered in a wicker basket, Christmas baskets make a lasting impression on all your most important clients. Corporate customers are also dazzled when they receive a corporate Christmas gift basket.
First, a Christmas basket is intended to express a corporation’s gratitude to customers for business over the past year. Especially during times of economic downturn like the ones recently experienced, saying thank you to customers, who are after all the source of success, becomes more important than ever.
The tradition of giving a Christmas gift basket has a long history. Originally, Christmas gift baskets containing food and other essentials were given to those in need during the holidays. This charitable practice still continues in many countries, often sponsored by groups such as veterans’ organizations and civic service clubs.
Christmas gift baskets are often meant to add some luxurious treats to the holiday celebration. Corporate gift baskets can include quality chocolate, exotic coffees, sparkling wines, or other gourmet foods. The contents of a Christmas gift basket are usually chosen from items that have a long shelf life, so that the recipient can enjoy them at their leisure during the holiday season.
Today, holiday gift baskets have evolved to include lavish expressions of thanks to those who have contributed to the success of the business throughout the year. Today’s corporate holiday gift baskets tend to be lavish, including wine, gourmet foods, high-quality chocolates, coffee beans from exotic locales, and the like. The standard is to give items that will be kept for a while so that they can be enjoyed in a relaxed atmosphere during the winter break.
Depending on the choice of wines, a basket like this can also include foods that will complement the wine, such as various cheeses, meats, or seafood. The key is to choose foods that don’t “go off” in a short period of time, such as smoked meats or seafood, long-lasting cheeses, and the like.
Perhaps the client loves to fish or hunt. Perhaps the customer is an avid model builder who would love a basket full of supplies. Or perhaps the client loves to cook as a hobby and would be delighted with a basket of cookbooks, kitchen utensils, and an apron or two. Hobbyists of all kinds, from gardeners to DIYers, can be the happy recipients of personalized Christmas baskets from their local garden or homebuilding stores as a thank you for their patronage.
While most corporate Christmas baskets are professionally assembled, some small business owners and even individual executives like the idea of putting together a basket themselves. They like to give clients the personal touch of having considered their interests and putting something together just for them. It’s their way of showing how much they value their professional relationship and want it to continue next year.
That is why Christmas baskets are the best corporate gifts!