How business card printing keeps you competitive
Business card printing is something that needs to be upgraded from time to time so that you can creatively keep up with the times and continue to make a splash in your professional field. You don’t want to be the one sitting on your front porch while your competition coerces your prospects with custom business card printing. Make sure you’re always on top of your game with the right print marketing materials for the right situations. real estate agent? How about postcards and door hangers to go with it? Consultant? Brochures and booklets are just what you need!
The truth is that business card printing is the calling card of your professional life. It should have a general theme, as well as a couple of nice designs and colors that reflect your values. The more unique your order, the more likely customers will take notice and call you to another company. Take charge by incorporating a consistent logo or image or perhaps a font or two to help support your brand. It’s all about making people remember your particular card and here are some more ways to do it.
Have you tried changing to a different orientation? Most people go for the traditional layout (hot dog style), however, a vertical theme instantly makes your recipient think differently about your services. It has the power to catch them off guard long enough for them to remember you. Others have tried a different approach with ink styles such as neon, metallic, or even raised text. This is also a departure from the old school feel of simply eco-friendly inks printed directly onto the paper.
Another facet that you might be missing is your marketing avenues. Sometimes people carry two or three different types of business cards for the various professional services they may perform (ie mortgage broker/web designer/nanny). Do you tell your acquaintances everything you can do for them? That is the true power of networks in action. It’s not always about what you know, but who you know. This ethos can lead to many different sources of income, if you play your calling cards right.
The trick is to find a niche for your card and stick with it, whether it’s an aesthetic image like a high definition image or an ornate design that people will remember. Once they have associated a certain aspect with your name, they are more likely to remember you and contact you first. Take every opportunity to be creative and you will be competitive for the rest of your professional life.