How should SMEs buy websites and SEO
In this article I will make some recommendations for SMBs to buy websites and SEO professionally so that the total cost of website ownership is as low as possible.
1. DOMAIN NAMES
Buy the domain name yourself from a leading provider like Network Solutions. The domain name is an asset and therefore SMEs must purchase it under their name. Do not allow third parties to buy your domain name. Keep control of your domain name yourself and this will save you time and money in the future.
2. WEBSITE AND SEO PROVIDERS
Buy all related services from one provider, lowering your total cost of ownership and giving you peace of mind in the future. SMEs must purchase all of the following related services from a single provider:
or Internet Consulting
o Website design
o Website development
o Website maintenance or webmaster services
o Website hosting
o Website updates
o Website SEO Services
o Google PPC services website (google.com)
3.TECHNOLOGY
Develop the website with Microsoft .NET technology. The total cost of website ownership for SMEs is lower with .NET technology than with PHP technology. There are many articles on the Internet that show this fact. .NET technology has much more added value than PHP technology.
4. METHODOLOGY
Your website and your SEO provider should use a classic methodology during the project, with different phases, tasks and deliverables. Normally this type of projects have the following phases:
o Internet Consulting (this phase will give the three main aspects of the project: scope, time and price). Visit the Project Management Institute to learn about project management methodologies.
o Functional design
or graphic design
oDevelopment
Proof
or accommodation
SEO
o Maintenance and updates
Each of these phases has different tasks and deliverables that must be reviewed and approved by the SMEs before they are implemented.
Both the supplier and the SMEs must have a project manager or project leader responsible for the entire project. On the SME side, this person should be a business person rather than a technical person.
5. RULES
There are no ISO standards for the website industry yet, however the industry currently uses the following two standards:
o ISO 9241-11 for usability guidelines (efficiency, effectiveness and satisfaction)
o ISO 13407 for user-centered design (UCD) guidelines
ISO 9241 (Ergonomics of human system interaction) has 17 parts containing requirements for hardware and recommendations for software (with the requirement that all relevant guidelines be assessed for applicability). The ISO 9241 conformity assessment procedure consists of checking the conformity of the product with all the relevant requirements and recommendations of the relevant parts of ISO 9241. Since there are many hundreds of guidelines, this requires familiarity with the content. of the different parts of ISO 9241. the standard.
ISO 13407 (Human-centered design processes for interactive systems) contains guidelines for human-centered design processes. It is supported by ISO TR 18529 (Human-centred life cycle process descriptions) which contains a formalized model intended to be used for the evaluation of the human-centred processes described in ISO 13407. This type of Assessment can be carried out formally (similar to a CMM assessment) where evidence of conformance is required, or more informally in a workshop, where the goal is to help an organization improve its processes.
SMEs should ask their website provider to use these standards.
6. BUDGETS
SMEs should have two budgets for their website and SEO services. A project budget and an annual budget for hosting, maintenance and SEO. Depending on the scope of the website, budgets should be:
o Between USD $2,000 and USD $20,000 for the project budget.
o Between USD $1,000 and USD $10,000 for the annual budget for hosting, maintenance and SEO.
Thank you so much for your attention!