How to build a sales funnel?
An effective sales funnel system helps you guide qualified prospects through the sales process to buy from you and remain loyal customers. Sales funnels help a business identify how they will grab their audience’s attention, overcome objections, improve engagement, and drive more sales.
1. Draw attention
This is where you first make your target audience aware of your business, as your audience probably doesn’t know anything about you. This can be achieved by placing ads where your target market will see them, publishing press releases, writing keyword-rich blog posts, or hosting free webinars. The goal is to encourage your prospects to sign up for your email list or follow you on social media because they’re interested in what you have to say.
2. Keep Them Interested
Your prospect has now joined your email list, you need to keep their interest by providing more value. The goal is to teach them more about your products and services, and how you understand their problems and can solve them. While the content material you send them may still be in the same form as the attention stage (blog posts, e-books, videos, etc.), the information you send them in this stage needs to be more targeted and relevant.
3. Consideration
The prospect is now aware that they need the product or service. But they need more information to decide if yours is the best product to solve their problem. Getting personal with your audience at this point will help them understand how your products will solve their problem and get them to trust you more. Use consultation calls, webinars, product demos, and testimonials from other customers who can tell what your product or service did for them.
4. Intent
The prospect has now decided to purchase the product. Now they must decide exactly which product they need by comparing one to the other. Your blog posts will build confidence in your audience about your superior products and services or an email newsletter will make you stand out as an expert.
5. Evaluation
The potential customer is already convinced that they need a product like yours. At this stage, he is telling them that you are the right person for the job and no one else. You can do this through a variety of forms of content. This includes product-focused white papers, webinars, free or low-cost consultations, or limited-time deals or coupons to encourage you to buy now.
6. Purchase stage
This is where your potential customer makes an actual purchase. But your work is not done. The sales funnel starts over. You need to move your customer to your other products and to a new sales funnel. If they have bought from you once, they are much more likely to buy from you again because they believe in you and trust that you will provide them with what they need to solve their problems.