How to use simple tag and ping marketing techniques
If you just heard the phrase ‘Tag and Ping’ and scratch your
head in puzzlement — this article may be worth your time. Not that
Tag and Ping is a magic marketing formula that will deliver
untold rich. it will not
It is just one more marketing tool for online marketers.
are using to give their site or sites a competitive advantage over
your competition. It will help put your site on the Internet.
map and if done right, Tag and Ping will deliver a bunch of
highly targeted traffic to your sales pages. will boost
your ranking and increase your sales.
Tag and Ping is one of those simple, but relatively unknown
Marketing Techniques That Internet Marketing Experts Have Been Using
and trying to keep quiet for years. To truly understand how Tag
and Ping works, you’ll need to know some basic background
information about keywords, blogs, tags and how all these
can work in sync to deliver traffic, links, and sales to your site.
What are blogs?
Most web users will know that a blog is an online journal where bloggers
publish your daily or hourly entries (your opinions, views, information, links)
on any topic that interests you. The most popular blogging systems
they are Blogger.com (owned by Google) Bloglines (owned by Ask Jeeves),
LiveJournal, and many professional marketers use the free WordPress
software that they can host on their own websites.
Each blog has its own RSS feed — RSS means Really Simple Syndication
although its original acronym stood for Rich Site Summary. Thesis
RSS feeds broadcast blog post information to everyone
interested parties: those who have subscribed and use an RSS reader
or aggregator to view the posts. Or more commonly, they use the FireFox browser,
Google Desktop or MyYahoo to access your favorite RSS feeds.
The next version of Windows will have RSS built into its operating system.
system.
What are labels?
Tags are really just another name for keywords. Most surfers will know
Keywords are the exact words that Internet users type into search engines.
to find what they are looking for on the world wide web. Tags work on the
the same way and they are a form of social bookmarking, a way of classifying
and accessing all that content on all those countless blogs.
Many of the major blog directories, like Technorati, use tags to
serve the information to its users. A simple technique
to create a tag in Technocrati:
laptops
(remove the asterisks in the actual code)
Or if your blogging software supports categories; this will
be recognized by Technorati as a label.
What the heck is a ping?
A ping is an easy way to notify different search engines to stop
they know that your blog has been updated. You call or ping your
blog post.
You bookmark or place an entry on any of the countless blogs
sites like Technorati, Furl, del.icio.us, Blinklist, Flickr —
you go to these sites and click on their blog or tag to let them know
You have updated your blog. Many blogging systems automatically
ping your blog updates.
Or you can do it manually, for example Technorati ping form
it’s here: http://www.technorati.com/ping
Simple way to ping
If this is still confusing to you, a simple way to ping your
tags/blogs is to use a site like: http://pingomatic.com/
and it will automatically ping your blog on many of the most
popular blogging services.
Enter the professional marketers online and it all comes to the fan
Of course, online sellers have long ago discovered that all the
blog system (blogs, rss, tags, ping) is an excellent
vehicle marketing. A great marketing system that delivers
targeted traffic to your products and services.
It really is a corruption or commercialization of blogs.
and this surely was not the idea of the original designers of
blogs had in mind. But the whole blogging system is
so lucrative, many professional sellers (the author is pleading
the fifth!) are using blogging systems like WordPress
to create primarily marketing sites that may bear little resemblance
to a real blog. It simply uses the spinal structure of
blogs, RSS, tags to give your sites a slight competitiveness
advantage in a very competitive world.
As we saw with the ‘comment spam’ there is a great
probability that Tag and Ping are misused and more
antagonize blog purists. So if you are going to use
Tag and ping to make sure you’re creating useful and valuable content
— then most sites will want to link to your site anyway. the content is
he remains king regardless of the pro’s tricks
sellers want to use. It will always be!
Using a simple tag and ping marketing technique with Technorati
To better explain the whole idea of Tag and Ping. just go
walk through a marketing system that you can quickly create using
Technorati, one of the most popular blogging services.
First, register your blog with Technorati. this is enough
easy procedure. Just upload a photo, it doesn’t have to be from
you — your site logo will do. Register your profile with
your 20 or more tags related to your blog. Make sure these
they are keywords that you are marketing with your blog. then you have to
put the Technorati code on your blog to get a link back.
Next, you need to understand that Technorati creates a landing page
for each tag in your system. This page is made up of
oven parts:
– Photos from Flickr
– Recent blog posts tagged with that keyword or phrase
– Who’s blogging on sidebar that links to any blogs profile
that those same keywords or phrase in your profile
– Furl links for the same tag
So, to make the most of and use this marketing technique,
you have to register on both Flickr and Furl. Your goal is to get
your links in the four dots on this Technorati home page
for your tag or keyword.
When signing up for Flickr, many sellers use the name of their site
for your Flickr username, just use a hyphen instead of a period in
URL of your site. You can use a photo of the product they are promoting.
to get a Flickr link in the first place of the landing
page. Choose the tags and product description.
Set up a Furl account and download the toolbar, check a few
sites to get acquainted with how it’s done.
Now you really need to put it all together to tag and ping
1- You can start with the Flickr photos at the top of the Technorati page.
Simply post a photo or cover image to your Flickr account,
making sure to tag it and use a catchy title in your description.
Link it to your landing or affiliate page URL. Example:
don’t buy another
marketing tool until you visit this site.
2 – Next, make the first of your blog posts on your particular topic
or product to your blog, making sure to tag it with your keywords and
then ping Technorati. Make all your posts have good content, reviews,
product information or free downloads. Your entry will appear at the top of the
list for that tag shortly on Technorati.
3 – Wrap your blog post and landing/affiliate page with your tags
to ensure your entry/post appears in the bottom section of the
Technorati page for your label.
To work with this system, add another blog post every few hours, tag and
Ping, plus Furl your posts. For best results, you can sign up for countless
other social bookmarking sites and bookmark their pages. Here is only one
few good ones: del.icio.us, blinklist, plus, icerocket, weblogs…
Flickr, Blog, Tag, Ping, Furl
This is just a tag and ping method, professional sellers have
countless systems and sites working many variations on this relatively new
technical marketing. But the information provided above should get you started.
in your own Tag and Ping marketing system.
Remember, blogs and RSS are the wave of the future, make sure you’re
ready to take advantage of everything they have to offer. You should
Have at least one blog on your site. Use WordPress yes
can — Blogger will do it in a pinch!
Just make sure you’re using some Ping and Tag marketing techniques.
to collect all those links, traffic and sales for your site.
This is a marketing technique that you should now be using. Single
remember Flickr, Blog, Tag, Ping, Furl – Rinse and repeat!