Introduction to SEO: What is SEO?
Difficult question, “What is SEO?”. As with almost all internet-related terms, concepts and notions, “SEO” has no single definition and is a blur in most people’s minds.
Still, what is SEO? Since there is no definitive and fully understandable definition for “SEO”, the only way to go is to take a look at several definitions and try to merge them to get the right perspective.
Wikipedia: “Search engine optimization (SEO) is a set of methodologies aimed at improving the visibility of a website in search engine listings. The term also refers to an industry of consultants who carry out SEO projects. optimization on behalf of client sites”.
Fakezilla: “Changes that are made to the content and code of a website to increase its ranking in search engine results pages and directories. These changes may involve rewriting body text, altering title or meta tags, removing frames or Flash content, and searching for inbound links.
The Web Search Workshop: “The term used to describe the marketing technique of preparing a website to improve its chances of being ranked in the top results of a search engine once a relevant search is performed. A number of factors are important when optimizing a website, including the content and structure of the copy and layout of the website page, HTML meta tags, and the submission process.
6am Media: “The process of improving web pages so that they rank higher in the search engine for specific keywords with the ultimate goal of generating more revenue from the website. There are many SEO techniques. In general, these techniques are They can be categorized as On-Page Optimization, On-Site Optimization, and Off-Site Optimization. There are also two schools of SEO: White Hat SEO and Black Hat SEO. White Hat SEOs are those who follow the rules (actually, the guidelines). provided by search engines.) Black hat SEOs are those that push the limits of SEO and employ some questionable or prohibited (according to the guidelines) techniques.
NOVA Website: “search engine optimization acronym. This is the process of making a website search engine friendly. Search engine optimization is primarily used to increase rankings in SERPs, and a SEO cash can increase the potential of your website and attract more traffic.
Thousands more definitions are available, almost as many “SEO gurus” as you’ll find online (“The Guru Problem” is actually the title of another article to be published soon).
As you can see, no definition is the same as another, but they all tend to converge on a certain common understanding.
There are numerous techniques and tools used to achieve SEO goals, and they should NOT be included in one definition.
Since it is not correct to define a concept through its tools, here is a definition that I came up with after long deliberations. The suggestion is to define SEO as follows:
SEO = short for “Search Engine Optimization”, the process of optimizing and fine-tuning a website and gaining online awareness for it, in order to attract targeted visitors and ensure high conversion rates.
When done correctly, SEO activities should:
– have search engines crawl the site;
– cause search engines to index the site;
– ensure a high ranking among the SERPs (search engine results pages) for certain keywords;
– achieve a high page rank;
– generate targeted traffic;
– achieve high conversion rates among site visitors.
Since nothing is final or final in the world of SEO, I’d like your thoughts and feedback – TeaWithEdge.com is a way for you to get in touch with me and discuss your marketing concerns.