Nuclear Engineer Reveals How Content Creators Can Get Incredibly High Levels Of Engagement

If you’re a content creator who wants to get exponentially more engagement, response, and “brand power” from your content, this article will show you how.

Here’s the story:

A few years ago, I had created a niche-based digital course designed for a small portion of my audience, which was not even close to the sales of my other courses. So after selling it, I told my small group of clients where they could consume my website content and then went about my business as usual.

But right after that, something very strange started to happen.

My little “niche” product that hardly anyone bought garnered more than 10 times more engagement than all of my most popular courses combined.

At first I thought I must have accidentally hit some kind of “nerve” with my list.

After all, I was getting multiple times more people consuming and completing the course, interacting with me about it, asking questions and giving feedback than ever before with my much more popular products. So I decided to ask my clients what was it about this particular course that was so worthwhile. That way, I could do more of what I was next time. Much to my ego’s disappointment, it had nothing to do with the quality of his course. Nor had I magically stumbled upon some kind of secret demand on my list. It was all the result of an extremely embarrassing “rookie” tech mistake that was especially humiliating for a world-renowned software developer and former Navy nuclear engineer who prides himself on my attention to detail. You see, what happened was that I set up my product on a WordPress site and foolishly forgot to set security permissions to protect content from being illegally downloaded and shared. This is the first thing any responsible online marketer or software developer does. Failing to do so was as negligent as an airline pilot failing to check for fuel in the tank before taking off. And it turned out that my clients, who are tech developers and are more software savvy than the norm, not only started downloading my content (rather than consuming it through their desktops as I intended) … they knew how. easily copy that content. on their phones. That’s why I was getting so much engagement, more questions, and a lot of feedback.

However, it was not because of any “genius” on my part, but because the content was available on their mobile devices.

In other words:

That content was simply easier and more convenient to consume.

Naturally, I took this marketing “information” and began providing access to my other courses, group training, and trainings on one phone. And while that certainly got better results, more engagement, new back-end sales, and more business overall … my content wasn’t getting the same kind of ‘feeding frenzy’ engagement that my little niche product got. So after some more experimentation and testing, talking to my clients, and delving into research on optimal learning and how the human brain wants to interact with content … I discovered another important piece of the puzzle. And what I found was that, to achieve that elusive hyper-engagement I was pursuing, it wasn’t enough to simply make that content easily accessible on my clients’ phones by making my sites “mobile-friendly” or “mobile-friendly.” mobile response “. or “compatible with mobile devices”. No, to achieve those extreme levels of commitment …

That content had to be delivered specifically within a mobile application.

What had originally happened was this:

My clients copied the content to iTunes, YouTube and other media player applications on their phones and consumed the content through those applications, not the web browsers on their mobile phones. And this ridiculously simple change in the way I delivered content dramatically revised my entire business, the way my customers interacted with me, and my sales in general. After that, I became obsessed with learning and mobile sales and took a “deep dive” into the topic. I began by examining research by some of the brightest technology engineers at prestigious multi-billion dollar software, hardware, and technology companies. During this research, I uncovered all kinds of cool facts that I had never heard of before, even during all my years as a developer, and while creating multi-million dollar email and website marketing, SEO, and automation campaigns using the most sophisticated software. systems on the planet.

For example, I learned:

The average person touches their phone almost 3,000 times a day

Those same people’s phones are always within 3 feet of them, even when they sleep, eat, drive, travel, fly, walk, work, wait for appointments, exercise, walk the dog, watch TV, play with their children, go shopping, lying awake at night plagued by insomnia, at parties, sitting at the bar, or even when in the bathroom

• More than 70% of all digital content is now consumed on mobile phones

• A whopping 92% of time spent on a phone is in an app, NOT a web browser

• Less than 8% of people log into a website through a web browser on their phone to consume

• courses, entertainment, or other content (which is why, for example, Facebook’s course completion rates are an abysmal 4% on average), yet web-based browsers and desktop applications are still the way the vast majority of companies deliver their content.

• More than 600,000 websites are created per DAY, creating armies of competition in the market, while only about 60,000 mobile apps are published in Apple and Google Play stores per MONTH (and about 1/3 of them are updates only, not new mobile devices). apps) where there is much less competition

• All of which means that hardly anyone in any niche or in any industry is offering their content on a legitimate mobile app … even though that’s where all of your customers go, where they want to consume and engage with the content, and most importantly. … where they clearly prefer to buy your content.

What exactly does all of this mean to you?

It means that if you are one of the few companies offering and selling your content on a legitimate mobile app (and not just on a “mobile optimized” site or cheap desktop app pretending to be a mobile app) .. Where your customers and clients already are, and where they prefer to consume and pay for content … you automatically have a huge “built-in” advantage over all businesses that don’t have a mobile app. Like early website users they had a huge built-in advantage over companies that didn’t have a website.

And that’s just to start.

I also quickly realized the importance of a business having its own app developed, rather than relying on and sending its customers to iTunes, YouTube, Facebook, Vimeo, or any other company’s mobile app platform to deliver their paid content. or free. That way, you can stop shipping hard-earned customers to those companies and their “worlds,” with all the distractions, third-party ads, privacy breaches, platform removal, and where your competitors are always fighting each other. yes for attention. . And instead, you can send your customers, clients and prospects to YOUR world, where there is no competition and where you’re the only one they pay attention to while inside your app.

I also learned many more lessons during this time.

But for content creators specifically, here’s a summary:

1. Put your content in a mobile application to make it easier to consume

2. Develop your own application

3. If money is an object (having an application developed can cost between $ 50,000 and $ 125,000) look for what is called a “Container Application”

These are applications within a mobile application that another company has created specifically for companies that cannot afford their own mobile application, but still want the power that a mobile application can bring to their content and their business.

This is how they work:

A company that sells a container app lists it on the Google Play and Apple stores. And you can have your own mobile app presence “within” that app, along with all other customers of that company. It’s still your app (inside the container app), but you won’t have your own app in app stores. That means what you sacrifice in the ego boost and visibility and rankings of having your own app in app stores, you make up for with a small monthly price and leaving the business that sells access to your container app to worry. for keeping it in compliance. , updated and maintained behind the scenes for you.

Whatever the case, get serious about mobile app technology.

If you can afford to build your own, that is ideal.

But if money is an issue, look for one of the many container apps available. Then put your content there and see what happens to your engagement, sales, and response. If your experience is like mine and that of thousands of other content creators, I think you will be very happy with the results.