Search Engine Optimization: Five Techniques To Boost Your Search Engine Optimization
When you have a website, the only thing you have to have if you are going to survive is traffic and the best type of traffic you can have is natural traffic. Two reasons for this are that you have driven traffic to your site and you were not paid for the traffic. However, it can be difficult to see your website at the top of the search results with the keywords you have. Here are five search engine optimization tips you can use to drive traffic to your website with your improved rankings.
meta tags
When you write your meta tags (your title tag and description tag), you need to put keywords in them, usually near the beginning and more than once. Be sure to use those keywords because search engines will use their prominence, density, and weight to determine where your website will rank.
– Keyword salience is how early you use your keyword.
– Keyword density is the proportion in which the keyword is used among the other words
– Keyword weight is how many times you use a keyword and/or phrase on the page.
When talking about search engine optimization, make sure you don’t use keywords and avoid using words like “or”, “the” and “and”.
Have navigation links to the right or bottom, never to the left of the page
Did you know that search engines read your website from top left to bottom right? When you talk about SEO, search engines usually give preference to the first 100 words on a page, so you don’t want them to be javascript or navigation links. Make sure your keywords are in the header tags as well.
Have Alt tags on your images
When you are optimizing a website, remember that search engine spiders cannot read images or photos. Spiders can only know what your photo/image is by reading its alt tag. Include keywords in the HTML line so you can improve the keyword weight and keyword density of your website.
Place keywords at the bottom of the page
When you talk about SEO and websites, you have to remember that spiders will look at the words at the beginning and end of the text and give them more preference. When you are writing an article, keywords should be used prominently in these areas. Do not put javascript or navigation links at the bottom of the page if you want to rank high in search engines. Another method of search engine optimization is to place keywords after the copyright date of your page.
anchor texts
What is an anchor link? It is the actual link text on a website; this is what a visitor will click on to take them to the page they want. Having a lot of links that relate back to your website can have a huge impact on your SEO ranking. Make sure your anchor text includes keywords/phrases.
You may think that effective SEO is difficult to achieve. However, with these five tips, you can have an impact on your search engine rankings.