SEO New York: Search Engine Optimization and Internet Marketing
Promoting a status versus promoting a product requires different mindsets. In the first case, a state encompasses many facets: downtown, historical attractions, museums, demographics, environmental initiatives, industrial zones, and many other topics that would interest visitors. In the second case, the promotion of a product imposes a narrower focus. It introduces the product: how it’s made, how it can benefit users, and the payment options for sellers. As the sale of a product is more concentrated, the target audience is defined and the sales objectives are more clearly established.
The promotion of a state is a more complex activity, whether or not it is carried out by the public sector (city governments) or the private sector (travel agencies or travel organizers).
State or product: different approaches, different results. Both, however, share a common thread. For any type of online promotion or advertising to work, search engine optimization must be the guiding principle.
SEO for New York State
Why is it important for New York based businesses and organizations to use SEO strategies?
Reason: To attract the right target audience so that website operators and owners can attract substantial traffic. To attract substantial traffic, the website must look professional, meet search engine requirements (look and feel), offer quality content, and encourage repeat visits or convert visits to outlets.
If the city government, for example, wants to promote the best places to visit in midtown Manhattan, your website should target downtown by using keywords that people frequently use when searching for New York. . Therefore, the following items should include relevant information (this is not a complete list):
Statue of Liberty
Metropolitan Museum of New York
Cornell University, Vassar and NYU
New York Subway
The boroughs (Brookly, Long Island, Bronx, etc.)
Sloan Kettering Cancer Center
And many other places that a first-time visitor would be curious about. You’ve heard the phrase “content is king” hundreds of times. An excellent SEO strategy for a website promoting New York would be to provide useful information that not only fulfills the tourist need, but also covers history, hours of operation, and even testimonials.
What do people want to know when planning a trip to the Big Apple? Hotels and restaurants of course. An SEO expert would probably contact some of the major hotels and ask about reciprocal links.
Take, for example, a restaurant owner in Manhattan who does good business. If he gets an average of $50,000 a week from walk-in customers, imagine how much more your restaurant could earn if you had a website that ranked well in search engines. This means that your restaurant would appear on the first two pages of, say, Google or Yahoo, every time a web surfer types “New York restaurants” or “Manhattan places to eat” into the search engine box. This is proof that your SEO provider knew which keywords to target and used various ways to drive visitor traffic.
In addition to foot traffic to their physical locations, businesses in New York could increase business by also establishing an online presence fueled by good SEO practices.
The current economic crisis and fierce competition make SEO indispensable. Entrepreneurs are not the only ones who benefit. Here are some individuals/groups/organizations that could use SEO to their advantage:
student credit unions
real estate agents
pet supply store
Chambers of Commerce
As you can see from the list, there is a New York SEO package for everyone!