Should You Hire An Internet Marketer? Does Online Marketing Really Work?

The question posed in the title of this article has become more important in recent years. With the 2008 economic recession and slow recovery, marketing and advertising budgets have gotten much thinner. Not to mention the options for spending your significant marketing dollars. After all, a lot has changed, not just because of the economy, but also because of technology. There was a time when getting an ad in the yellow pages was vital. Now, however, it is often a waste of money.

One marketing and advertising option that has really grown in popularity and power is the Internet. The term “Internet marketing” is a fairly well-known term today, although it is often not well understood.

So let’s start by answering the question. Should You Hire An Internet Marketer? The answer is a resounding yes. Now, you might have the resources to hire them at home, or perhaps the time to do the marketing yourself. But in most cases this is not the case. For smaller entrepreneurs, there is no budget or need for a full-time employee. Also in these cases, there is rarely enough time in the day to get the job done. If there is one thing that can be said about Internet marketing, it is that it takes time. Long time if you want it to be effective.

So if you’re in this middle ground, hiring a freelance internet marketing and advertising consultant can be a huge boon for your business. They will have the time and knowledge to get the job done and give you the care you need. And what’s great about a marketing company, too, is that they’ll hire just to get the job done. There is no additional cost associated with an employee.

Now, you may be wondering if you need this form of promotion. After all, you may not have an online store or something that generates income directly online. Well, think of it this way, it has been established that over 97% of all customers go online to research, find and decide which companies they will spend their money on. Mobile web browsing apps make this even more powerful. So whether you sell online or not, you want to send people to your website. You want that website to actively promote you and guide the visitor to the point where they will make a purchase of your product or service. And this is what internet marketing does.

As for the second part of the question, does it really work? The answer again is a resounding yes. It is a timely process and should be considered in the long term, but internet marketing creates awareness about you and helps solidify your brand, or even build it. And there is another reason: your competitors are doing it. And the reality of business is that if your competition engages in something and gets results, you should too.

Before closing this article, let’s briefly see what Internet marketing is. Because it is not enough to know why you should do it, but what you are doing. Let’s start this by dispelling a common misconception. Internet marketing is not search engine optimization. Or at least, this is not the whole picture.

Perhaps the shortest explanation of what internet marketing is is that it is the location of related content online that links to you. This can take the form of articles like this one, videos on YouTube, posts to your Facebook, Twitter, or LinkedIn accounts, answering questions on discussion forums that relate to your business, posting free ads, subscribing to link directories, blogs, and of course using paid advertising such as Google AdWords, advertisements on other websites and affiliate programs.

Of course, although online marketing is not SEO, search engine optimization is important and not just on your website. You want to optimize everything you post, your site, your ads, your articles, your content descriptions, etc.

The concept of Internet marketing is as broad as the Internet itself. The options available to you are practically limitless. But keep in mind that your end goal should be results and sales. And most of the time, as the old saying goes, it takes money to make money. Or it’s time to make money. And a good internet marketing company can take full advantage of these resources. They will and should actively care about you, your business, your goals, and your success. At the very least, it never hurts to have a consultation with someone who can answer your questions and provide guidance. Good luck and good marketing!