Why we like gadgets
I ask myself this question many times and I still have a fascination for gadgets as I think many people and I think men have even more fascination for gadgets, more than women. It may be the novelty or the freshness, but deep down in all of us we have that mentality of liking new things that are fascinating to our minds. I would like to place gadgets in several different categories.
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Geeky Gadgets – This category would include most people who want electronic gadgets, from computers to simple electronic marvels that come and go with our time. Many geeky gadgets can be a new fascination for a new type of mouse for a computer or even an electronic cigarette lighter.
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Gadgets for Men: In my opinion, men are more intrigued by gadgets than even boys. Men like to see something they can touch or feel, and not necessarily an electronic device, although I am personally fascinated by everything related to computers, especially Wi-Fi or Bluetooth devices.
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Gadgets for Women: Women like personal hygiene gadgets, hair gadgets that make the job of styling their hair easier, and especially kitchen gadgets to make life easier for them.
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Electronic Gadgets – I know this is a broad category, but everyone likes gadgets that simplify our lives and yet may be more appealing to one group than another, depending on the type of gadget. The latest devices like the Echo Dot and Home are just some of the artificial devices that you talk to and they respond to you once you give them voice commands. Just look at our smartphones that can control our lights, security systems, or order products online. Just think how advanced GPS (global positioning satellite) has become, capable of finding almost anywhere in the world. Electronics have become a huge part of our lives, almost anything with the name “smart” in front of it can be a new electronic device.
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Stupid and fun gadgets: I group these two together because if you are a practical joker then there is a device for you, it can be a spy camera inside a pen or a camera attached to the lapel of a shirt or jacket. . How about a box that does nothing, stupid for some people and a lot of fun for others? There are political gadgets and others that will only give you ideas for your next party.
So why do we like gadgets? Psychologists believe that we want to have what others have, for example the launch of a new smartphone will find people lining up just to be “in the crowd.” Marketers use many smart means to sell new devices, that way they can entice you to feel like you must have that special item. These studies are based on market research. A new field has been opened called “neromarketing”, which is the science of smart marketing whereby companies seek to understand consumer behavior and why they are attracted to certain products such as gadgets.