The characteristics of an effective business card

Whether you design your own business card or have it done by a professional, there are several attributes you must have to make it work effectively for you. Your business card is the simplest form of representation for you and you want it to look good but also illustrate who you are or who your company is. This can go a long way in convincing someone to take you seriously and want to get in touch with you.

The first thing to keep in mind are the colors you use. You want your business card to stand out, so black and white won’t work. It can save you money during the printing process, but in the long run, you won’t have an attractive business card that catches someone’s eye. Having vibrant colors or at least a two-tone card will be noticed by people and will have a better effect on their willingness to contact you in the future.

The next attribute is the shape of the letter. All standard business cards have the same boring rectangular shape and normal size. Be different by standing out and using one of the many specialized business card manufacturers that offer cards in different sizes and rounded corners. However you can differentiate yourself from others, try to do so, as the people you are trying to reach will notice this much quicker.

Finally, organizing your information in a structured way and using a readable font is key so that people understand your message and can contact you. If you are using a font that is too busy or difficult to read and your information is all over the card, the recipient of your card will turn off and may not contact you. . You’re trying to win that person partially through the look of your card, so design something that draws the person in, not something that pushes them away.