The secret of real estate postcard marketing
What Makes Realtor Postcard Flyers So Powerful?
One word: “unsolicited”. Those FSBO newspaper and online leads are being bombarded by agents every day, these leads are buying the lowest rate, and those agents are cutting their commissions below what is acceptable. When you generate your own postal leads, they are exclusive, which means other agents are out of the loop and you will have a bargaining position. Sign exclusive listing agreements because you are known, loved and trusted. NOT because your rate is the lowest in town.
Those who use postcards to maintain high visibility with their potential clients, from helpful internal reports, animal postcards, holidays and seasons, custom real estate marketing postcards can leave positive and lasting impressions on you and your brokerage at very affordable prices that will pay off. a great return on investment.
Why are real estate postcards so effective?
1. They are affordable: The use of real estate postcards to repeat contact with potential clients is key to marking your identity and gaining the trust of your potential clients. You want buyers and sellers to always think of you first when they are ready to make a real estate deal. A series of real estate marketing postcards will do just that for you at a very affordable price compared to other means.
2. It’s simple! – It takes a short time to reach thousands of potential customers through real estate postcard marketing thanks to multiple vendors offering turnkey real estate postcard marketing solutions.
Use the newly listed postcards and the newly sold postcards to advertise your most recent sale or announcement. Actions speak louder than words! Even if your ad never sells because of your postcards, you will be amazed at how many leads you can generate with this technique.
You should send your postcards once a month and remember that your postcards should be interesting enough that your prospects will be eager to receive them.
Fortunately, you don’t have to spend time or energy designing and printing your own postcards. There are several companies that produce impressive real estate postcards; ready for addressing and mailing. There are even vendors who will print, design, list, address, and mail them to you! One company is postalrealtor.com, their postcards are almost deadly effective.
Even if you are a “do it yourself” type and like the idea of having software like Photoshop / Adobe to design your own, you can’t go wrong with the ones that are already prepared. The trick is to keep your name in front of the area of your farm regularly enough that they start to remember and trust your name. You should take every opportunity to create your own brand. With real estate postcard marketing you can do just that.
Think of your real estate marketing postcards as an oversized business card. The key is to include information that makes it easier for someone to contact you, such as website, email, mobile phone, office, etc.
Don’t forget your “call to action,” one of the most important factors in real estate postcard marketing is getting your potential customers to immediately respond to your offer. Some examples are: “Call today for more information” or “Visit us online” are two of the most common desired actions. Again, this may seem too simple to point out, but trust me: I’ve seen postcards without a call to action.
Start sending your real estate agent postcards once a month!
Prepare for new leads. You will get interested in buyers and sellers! Can you see how this can increase your listings and sales? Don’t forget consistency is key! Once a month you need to send an email to your prospects, think how many times your wife needs to ask you to throw away the garbage or how many times you ask your husband. Like any other type of advertising / marketing, it is not a 1 shot 1 kill deal. The more frequent your postcards, the better your results will be.