Three-Layer Content Marketing Strategy for ClickBank Promotions

The first layer of content should, the part that establishes YOU as an expert, address the relevant issues, as well as manageable solutions that may need to be considered.

Establish a connection

When your content is read, the feeling that you really “get it” should resonate strongly. A voice of authority offering reliable information and expert advice means you won’t seem like a complete stranger just to make a sale.

Genuinely caring about the problems your visitors are experiencing as you guide them through a solution can be critical to obtaining a valuable report. you want to appear frank, honest and sincere.

Once that connection is made, getting them to move on to the next content in your three-layer content marketing strategy should be an automatic response.

Now come the components of the various types of products that will ultimately constitute the viable solutions you may be looking for.

This content layer presents the various options and varieties, so to speak, of available arrangements and, along with each one, the positive side and the negative side.

Although its content is still somewhat reserved, in the sense that it does not specify the choice of any particular product, it does or should respond to the demand for adequate avenues to obtain adequate results. The visitor must feel secure enough in the information to the extent that they have come much closer to a solution.

Content layer connectivity

You can start to see how the content layers are building an interesting ecosystem to follow. The previous paragraph would be part of the second layer of your content marketing strategy. Is it the main device? To eventually link to the last and third layer of content. Linking one to the other, as outlined above in sequence, is an imperative part of this strategy.

Now the time has come for the third layer of your content marketing strategy that ultimately reveals the possible options, without specifying any particular options.

Now you will need a comparison page. The actual term is “competitors” comparison page. I use a comparison page in a different way. Comparison pages can be constructed in such a way that they discredit or find disadvantages with competing products or services. This practice is not only blatant but also unethical.

Competitors comparison page

Our three-layer content marketing strategy will eventually lead the visitor to this page and the page itself doesn’t have to hit anybody’s site products or services that competitors are promoting.

What this comparison page needs are three or four of your top ClickBank products with their affiliate links. These articles or services must be relevant to solving the problem of the visitor you are promoting. Let them choose the product they want to try from your selection of comparisons.

It’s pretty safe to say that if the potential customer has come this far through your three-layered content, chances are you’ve built quite a bit of trust in their eyes.

Everyone who lands on the comparison page may not buy your product yet. The thing is, these people are far more qualified “targeted traffic” than anyone else who enters your content marketing system. Now you need to make sure to use an email marketing program to keep in touch with news and upcoming offers, being completely relevant to the reason they became a subscriber.

Set up your three-tier content marketing strategy right and just drive traffic. It works well with ClickBank or with any sales promotion.