Trends That Set You Apart: SEO Techniques Every Web Designer Should Know
If it was a decade ago, then the term ‘SEO’ and web design would not have gone hand in hand. But today the thing is something else. The web-smart world wants more from us and being exclusive is the first requirement of the clients. Webing the business in a smart way along with decorating and designing the website for a new promotion is the new thing nowadays.
Web design incorporates many strategic tasks and implementing them one by one enhances the beauty of the website’s interface. It combines a lot of work with frameworks, programming languages, CMS or Content Management System, pre-decorated templates, web design tools and hosting platform. On the other hand, it takes a lot of planning, sketching, graphic design and strategizing to design websites. A web design company deploys professional and experienced web designers who will perform all these tasks single handedly.
The main job of a web designer is to produce the perfect UI and UX designs that attract the viewers with their unique design. But, today, most of the web designers need to know a little bit about SEO that helps them understand its importance in terms of driving traffic to the website and allows them to understand its importance in the field of design.
SEO or Search Engine Optimization involves the process of optimizing the website by analyzing the site itself. This is related to website design and coding for which designers need to practice these methods. So, that is why designers need to keep certain things in mind before designing the website.
mobile responsive design
Demand for mobile-first designs has captured the interest of consumers due to the significant shift from desktop to mobile search methods. With the vast number of customers using smartphones nowadays and searching for almost everything from their smartphones instead of turning on their desktops and PCs, responsive website design has become a must for entrepreneurs to increase the visibility of their websites. The emergence of Google’s mobile-friendly algorithm has also made mobile-responsive search results easier, pushing back non-responsive websites in terms of services.
This has prompted designers to use mobile responsive templates and tools. Designers must use coding and programming that is fully suitable for mobile devices. Contents must fit the mobile screen resolution and the design must be mobile-first for seamless access from smartphones or cross-platform devices.
Search engines cannot find vague and ambiguous URL identities. The clear format of the URL makes your website SEO friendly. With a perfect URL, the chances of getting visibility to viewers are higher. Also, incorporating keyword phrases with the URL allows your users to quickly and easily identify and find URLs. A designer should know about this so that he can easily collaborate with the SEO team of his respected companies.
Website speed improvement
Improving site speed is the main part of SEO. Google’s algorithm allows websites with good loading speeds and disapproves sites with poorer loading speeds! This is because users do not like websites with slow loading speed and it also increases the chances that the bounce rate will increase. Therefore, improving the speed of your site is a very necessary thing, which cannot be optimized without the help of designers. The process of increasing speed is within the back-end service provided by the designers, which includes database optimization, HTTP request minimization, image compression, server request reduction, minimization resources, enabling browser caches, and accessing a CDN or content delivery network.
Without perfect knowledge of SEO and understanding of the importance of site loading speed in SEO, designers will not understand its meaning. Therefore, for a seamless collaboration, designers are required to know the loading speed of the site.
relevant title tags
Unique and relevant title tags are important for writing an online document, and those title tags are only used after rich snippets. These title tags are displayed in the SERPs, in the browser, and on external websites and should be smaller so that Google can easily find them.
Validated use of HTML5 and CSS3
HTML5 and CSS3 allow your website to scale to any resolution. HTML5 is advanced with many more features than HTML and CSS3 improves page download speed. Authenticated HTML5 and CSS3 help implement good coding that will easily optimize on-page SEO.
in most of web design companiesthe perfect collaboration of SEO and web design teams is the main requirement because their harmony optimizes the entire website, resulting in more clarity on the front-end website with the aim of increasing traffic and improving conversion rate .