Web Design Company Explains The Small Business Benefits Of Developing An Ecommerce Website
E-commerce is a very important aspect of website development. In order to sell your products and services to a target market that may be located thousands of miles away, a website must have full e-commerce capability; the ability to accept orders, process payments, and deliver the product/service that the customer paid for.
Why is this important? Human beings have an impulse buying instinct, especially when given access to buy anything without paying right away. This has been possible thanks to credit cards. Website owners can use a combination of impulse buying instincts and access to credit purchases to their advantage.
Studies have shown that 60% of website visitors looking to buy something online are more likely to buy when prompted to do so immediately through a checkout page than if they had to checkout offline. line to a bank account. This is what has given rise to electronic commerce.
With over $149 billion spent on online transactions in the first quarter of 2010 in China alone, the importance of websites that have e-commerce capabilities cannot be overstated. To survive in today’s online market, a web business must incorporate a good eCommerce module as part of its website development project.
What makes a good eCommerce module? An eCommerce module must be able to perform the following functions for a website:
- Transform a website into a 24/7 retail store.
- They confer the ability to sell worldwide.
- Possess an effective content management system that gives the web business owner complete control to manage products, pricing, inventory, payment methods, delivery/shipping costs, promo codes/discount coupons, mail-order customer marketing email, manage downloadable products.
- Have a cookie-enabled checkout system to track returning customers, as studies have shown that customers become discouraged by having to fill out multiple order detail pages repeatedly.