Write blog posts that readers want to read
If your blog doesn’t have anything worth reading or sharing, you’ll never be able to build an audience, gain traffic, or maximize your ROI.
But it’s not as easy as typing a few hundred words, hitting publish, and waiting for the traffic and actions to roll in. Not every blog post you write will resonate with your readers.
Don’t worry though. Here’s how to write blog posts that your audience can’t resist reading and sharing.
1. Nail down your content types and topics
One of the easiest ways to create content that readers want to immerse themselves in is by optimizing the type and topic of the content you’re writing. If you’re not sure what will resonate with your target audience, explore social media for headlines and content formats that work well. And then incorporate some of those tactics into your content strategy.
2. Ask your readers
You can’t always tell which type of content will get the most reaction. How do you know what your followers want to read on your blog? Ask specific questions to find out what people are looking for. Respond to positive and negative comments and you’ll discover the topics your potential customers and readers care about.
3. Determine the purpose of each blog post
Before you create any piece of content, you need to have a plan for your purpose. Do you want to start a conversation? Are you giving information about new products? Should you include a call to action?
By focusing on a specific goal of each piece, you are more likely to deliver valuable content to your audience. Create content that is valuable to your audience and they will dig into your content. They will even share your content, and this will ultimately bring more attention to your blog.
4. Create SEO friendly content
Before publishing any post, think about the keywords related to the topic of the post. Always incorporate those phrases in the title, opening paragraph, and near the end of the blog post.
Are you a small business? Next, use more specific search terms to reduce competition on search engine results pages. Additionally, adding your location to blog posts is an effective way to improve your ranking for certain search terms.
If you want to optimize your blog posts to get more readers, you need to be flexible and committed to providing relevant and valuable content to your readers. In addition to catering to your audience, you need to provide search engines with the right data so readers can find your content.