Writing a Press Release That Demands Attention
There is no strict formula for writing a press release. Most good content writers would vouch for this tried-and-true method of creating a release that clearly announces a specific message. Whether you want to find out how to create an effective press release or want to know what to expect from a professional, this post will help you create and structure the ultimate press release.
the header
The top line of your release is usually an encapsulated one sentence summary in all caps of what the main message is. This should be the line that identifies to the reader what the release is about. In essence, think of this line as a sort of meta description. For example:
NEW PROFESSIONAL CONTENT BLOG POST DETAILS HOW TO WRITE A PRESS RELEASE – COMING ON MAY 9, 2013.
the grabber
With a little more content than the headline, this section of a press release is meant to engage the reader. As a kind of ‘entrance’, providing a taste of what is to come. Describe, in more detail, the importance of reading the release and how it is valuable to the reader. The grabber is usually expressed as a sales pitch. If written correctly, the reader should be sold without having to read any further. For example:
Have you ever wondered how to write a press release in the correct format? With the help of our service, you can access the information you need today. Any business owner, website developer, sales executive or writer can immediately obtain and use this information, potentially providing significant savings.
the main text
This is essentially the ‘main course’ of the press release. Any information that is essential to the message of the release should be included here. The first paragraph should start with the release date and then continue with the details. Each paragraph should describe an individual talking point of the ad. When requesting a press release or writing one yourself, it’s always helpful to write a checklist that describes a theme for each of these paragraphs. This helps the flow of the content and provides value to the declaration. In a 5-item list, you can use alternative services or options for the last two paragraphs and keep important ad information in the first three.
About Us Section
This section describes the website or business and is intended to build trust with the reader. This is a very simple section. Typically, the information includes the launch date of the site or company, how they have grown over the years, and where they are today. This information should be kept professional rather than conversational.
Contact information
Obviously, no press release is complete unless you provide information on how to contact the ad’s distributor for more information, as well as one last chance to include the company’s website URL or phone number. The information provided must be in the following format:
NAME: John Writer
POSITION: GENERAL DIRECTOR
WEBSITE: yourwebsite.com
CONTACT PHONE: 987-555-1234
EMAIL CONTACT: “[email protected]”
So there you have it! How to structure and write a press release in the simplest format possible. This is a proven and successful formula used by many professional writers. By following these basic guidelines, you can easily create your own press release. Good luck!