4 Simple and Inexpensive Ways to Improve Your Outbound Marketing Efforts
Introduction
Among the basic building blocks of a thriving and profitable business is an active, ongoing, and professional-looking outbound marketing presence. It doesn’t matter if it’s a home-based business, a one-person professional office, or a business with many employees. This list does not change no matter how small or large your company is.
Improvement #1. Keep the website up to date
Your website is your most essential marketing tool. It will be working for you 24/7/365. It’s the first place everyone will go to learn more about you and your business. You should always make sure that it is running at its peak performance. All links must be active, and all images and graphics must appear as they should. Make sure each pdf works properly and the links within each pdf work as well. Make sure all your dates, stats, and facts are up to date and accurate. Make sure your pages are easy to navigate and find. All these details are very easy to overlook or forget. But first impressions are extremely important, so make sure every detail of your website always looks good and works properly.
Improvement #2. make an emotional connection
The most powerful and fundamental part of a successful marketing plan is the one that can make an emotional connection with your prospects and customers. The survival and growth of your company depends on it. The greater this connection, the greater your ability to beat other businesses for customer hearts, minds, and dollars. Very few businesses, small or large, bother trying to make an emotional connection with prospects and customers. But by showing your customers how much you care about them and showing them that you really want to keep them as a customer, you can build a loyal customer base that won’t leave you so quickly for your competition.
Improvement #3. Build your lists
By lists I mean the email list, the direct mail list, and the social media list. Each can play an important role in your marketing plan. Some prospects and customers may prefer one format over the other. This will depend on your type of business and the demographics of your customers. But whatever format your prospects and customers prefer, you need to constantly build these lists. For example, your email list could be built by offering a free pdf download. Your direct mail list could be increased by offering a free sample. Your social media list can be built on Facebook, Instagram, or YouTube. While each listing has its benefits, limits, and demographics, they all can and should play a role in your marketing plan.
Improvement #4. move it
Don’t be afraid to try something new or different. For example, if you’re always the one creating and designing your own marketing materials, don’t be afraid to let someone else in your company, family, or someone on Fiverr try to design new marketing materials and copy writing. You may be in a creative rut, or possibly too close to the subject to create effective copy. Allow someone with a fresh or outside point of view to breathe new life into your marketing materials. Shaking it up can be the difference between your business thriving or dying.
conclusion
These are some of the basic, but essential, marketing efforts that you should always pay attention to and improve on. You should never stop thinking about them and working on them. Although improvements to just one of these outbound marketing efforts can improve the power of your marketing plan, if you want to look more professional and make more money, improve them all.