5 Ways Signage Can Boost Your Business

Physical signage, such as awnings and pole signs, is an aspect of traditional marketing and branding that is here to stay. Even if your brick-and-mortar store has serious online advertising, that’s a supplement to your marketing efforts, not a replacement. Even 100 percent online businesses can benefit from physical signage. Think billboards, car wraps and other forms of high impact and/or mobile marketing.

However, you might be surprised at how much of an impact one signal really has. According to Signs.org, the international nonprofit organization dedicated to data collection, support, and signage services, this is a numbers game with the odds clearly in your favor. If you’re on the fence about signage, check out these figures:

1. Signage puts newspaper advertising to shame

Advertising in the local newspaper can still be a great way to get your name out there. However, keep in mind that signage on the site is monetarily equivalent to 24 full page newspaper ads each year. If you’ve recently researched the cost of newspaper ads, you know they don’t come cheap. A single investment in signage can last for years. Save the newspaper ads for special events and save the daily advertising for your billboards.

2. It’s a silly change for you

How much does a single signal on the site cost you per view? According to Sign.org, it’s two cents per 1,000 visits. Of course, this figure can change a bit, depending on your location and the population, but it’s a pretty solid number no matter how you look at it. Do you think it’s worth it for 1000 people to see your sign? Plus, compare that to $2.81 per 1,000 visits with newspaper ads and it’s an easy pick.

3. Locals see your log twice a day

The vast majority of your customers live within five miles of your establishment. This means that the average person (not just your customers!) sees your signage 50-60 times a month. That’s a lot of free publicity and a way to snuggle into your psyche. They may not need your services right now, but as soon as they need doggy daycare, a wedding cake, or a yoga class, your name (ahem, sign) will be the first thing on their mind.

4. More than a third of people walk past businesses without signs

Here’s a scary stat: 35 percent of people have no idea a business is there if it doesn’t have signage. What would you think of a building with no signs? It was probably private property and has nothing to offer you. People aren’t going to dig for information about your business, it’s your job to provide it.

5. Bigger store signs equal bigger profits.

If you replace your store sign with a larger one, you’ll see an average 7.7 percent increase in profit. It’s true: size matters. Make sure your sign is a sizable mermaid.

Signage can help make a business successful or drag it down. Whether you’re a start-up, small business, franchise, or large corporation, make sure people know who you are, where you’re located, and have a general idea of ​​what you do. You don’t want to miss out on merchandising, impulse buyers or making a claim in your neighborhood – sign up!