Advantages of digital delivery
Digital delivery is one of the terms used to describe electronic distribution, or digital delivery, which is the process of downloading information directly from the Internet to a home computer. With modern technology, physical objects traditionally used to distribute media, such as paper and DVDs, are no longer needed. Consequently, digital delivery has now become an integral part of modern life, giving people quick and easy access to a wide variety of information.
Two of the most common items obtained through digital delivery are books and music. E-books are becoming increasingly popular as people recognize the many benefits of purchasing their reading material in downloadable form, rather than in traditional print form. E-books are ideal for travel when space may be restricted, as a slim laptop or e-book reader takes up much less space than a stack of bulky books. The number of people around the world who buy their music as downloads instead of CDs is huge; song files can be stored on a computer and copied to a blank disk if needed. Again, much less space is required.
One of the main advantages of digital delivery is that it provides the customer with the desired product instantly (or only takes as long as it takes to download, depending on the Internet speed set in the individual’s home or office). With no need to wait for an item to be delivered via traditional routes, which can always be subject to delays, the customer is happy to have what they want right away. All they need to do is enter their credit or debit card information to pay for the purchase at the appropriate time. Some of the more popular digital retailers include the iTunes Store, the Mac App Store, 7Digital, and CD Baby.
On the production side, digital distribution has allowed many types of artists to showcase their talents and earn money by making their products available online. With effective marketing and a little technical savvy, it’s possible for independent music artists and aspiring songwriters to make a living and build a fan base without having a recording or publishing deal in place. In many ways, digital distribution has opened up the market to previously untouched talent.