Book Marketing Strategy – Blog Commenting And Sharing Posts
As the manager of a marketing group, I’m always looking for ways to generate and increase visibility, readership and subscribers… and increase traffic. And it is interesting that more people are not aware of very simple marketing strategies that they can use to increase their own visibility and that of others at the same time.
One of the easiest marketing strategies to use is to comment on blogs, quality blogs in particular, and share those blog posts across all available clickable social networks.
Many writers/authors don’t realize that when they comment on the relevant comment, you may very well drive traffic.
Aside from the search engine visibility aspect of commenting on and sharing blog posts, this strategy builds connections.
By clicking the SHARE links on a blog, you establish a connection with that blogger. Since most bloggers pay attention to who is commenting on their sites, that blogger will actually see YOU, thus forming a connection.
Tip: Regarding the service you are using, please leave that comment. always be sure to add your name and website address where appropriate. If you use Blogger, be sure to fill out your Blogger profile information, which should include your links.
While this might take a couple of minutes to set up initially, it’s worth it, because every time you comment, your name and link are visible and usually clickable.
In addition, by sharing informative, interesting or entertaining posts, you provide a service to those who follow, friend or connect with you. This simple act creates a relationship between you and your followers or connections, establishing you as a source of information, and if it is informative content that you are sharing, it will enhance your status as an expert. And building your expert or authority status is a key element in generating traffic and subscribers.
According to an article on SearchEngineWatch.com, “Social Signals and SEO: Focus on Authority,” it’s all about “building your own audience and establishing your own authority.”
Some of the most popular sources for sharing information are: Twitter, Facebook, Google Plus, Linkedin, StumbleUpon, Digg, and Technorati.
As an interesting side note: a StatCounter Global Stats report shows StumbleUpon as the top social networking site in the US from August to September 2011.
Ok, back on the road. As the website or blog owner, it is your responsibility to have the SHARE buttons in place. If they are not in place, a visitor to your site cannot share the post. Adding SHARE buttons is a simple task with content management tools, like WordPress and Blogger.
In Blogger, simply scroll down the Gadgets list under Layout and find a SHARE gadget. In the WordPress Dashboard, go to Plugins, Add New, then search for SHARE plugins and find one you like.
A newer element and ‘marketing advantage’ of Sharing is that with Google Penquin, ‘shareability’ is now a key element of ranking.
So, to increase your own visibility and help your fellow writers/authors/bloggers, SHARE the posts you read. Even if you don’t have the minute it takes to write a relevant comment, CLICK those share buttons!