Business cards are still effective as an excellent marketing tool
The business world is now digitized and, in marketing, this impact is felt most intensely. From email to video to social media, no one is ignoring this ongoing revolution.
While these new branding techniques have revolutionized the modern business, they still can’t replace the good business card. This is a simple tool that, however, increases your credibility, adds a professional touch to your company profile, and allows you to increase your networking skills.
According to Statistic Brain, more than 27 million cards are printed daily, highlighting the importance of this strategy even in a digitized world. A 2016 Adobe study shows that for every 2,000 cards an organization distributes, sales increase by 2.5%. Without a doubt, this is a technique that no marketer can afford to ignore.
If you plan to launch a marketing campaign, it is important that you include your business cards. This continues to be an effective tool in the contemporary marketing landscape for the following reasons:
1. Personal touch on networks
Networking is still the best technique for growing a business. For this to work you need to show a genuine desire to connect and this is something a physical card does better than emailing your contacts or sending them via social media.
2. Effectiveness
Suppose you attend a conference and want to take advantage of the opportunities available. It’s easier to hand over your card when you meet a potential customer. This is still the most effective tool in lead generation.
3. First impressions are important
When you meet a potential customer and want to start building a relationship, the best way is not to promise to send an email or WhatsApp message with your contacts. A beautifully designed card is all you need to captivate the attention of a potential prospect. By impressing at the first opportunity, you will have done a lot to grow your brand.
4. Versatility
A lot of information can be included on this sheet of paper, including contacts, company location, business hours, email address, website URL, services, and your logo. This simple document instantly tells everything about you, and it’s easier for a target customer to be inspired to learn more about your company.
5. More exchange
One of the reasons that business card printing remains popular is the fact that it involves physical items that can be easily delivered. In fact, potential customers request them and it would be nice if you had them.
6. Preparation
Modern consumers are more informed than ever. They know good company when they see it. If you don’t have a card when they request it, you’ve already lost a customer. These tools allow you to always be prepared.
It may be a digital world, but some old marketing tricks still work and a business card is one of the best.