Digital Marketing

Choosing the right DAM software for your business

DAM software, also known as digital asset management software, is becoming increasingly popular for digital file storage; and not just with photographers. Businesses are becoming more aware of DAM software, as a way to store customer images, videos, and other documents in an easily searchable, categorized library. The benefits of DAM software for any business are not limited to its features, but also include the amount of time you and your staff can save by having your files organized in a way that facilitates retrieval; Your clients will be impressed that you are not going through file after file trying to find all the important image you want to show them.

So how do you find the right product for your business? The following items should be included in your checklist:

Looking for function

Make sure that the DAM software product you select allows you to search for images and other digital documents within, either by doing a quick keyword search, browsing category structures, or using an advanced search page. All of which will be customizable by yourself.

Feature collections

This works in much the same way as ‘favorites’ do in your web browser. By being able to select a few images or files in a collection that you can easily access the next time you log in, that way you can organize all the files you need for your tomorrow morning meeting or presentation in one central location and have them with you. your disposition. fingertips ready to use when you need them.

Download options

Being able to download files from your DAM software for use in programs like Powerpoint and on websites in a single, high-resolution file is a huge plus. This limits the need to convert files to the correct format or size through another program before using them in the final application.

Email collection function

This feature will allow you to quickly and easily send a collection of images, etc. by email to your suppliers or customers as an email attachment.

Customizable

This is possibly one of the most important things to look for. Not all DAM software is customizable. You want a product that can be customized for your brand or website, to avoid any internal or external customer confusion.

Finding the DAM software that incorporates the above functions and features will ensure that you have a product that will perform the way you need it. Start your search today.

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