Commercial Property: Must-Have Presentation Strategies for For Sale and Lease Properties

In commercial real estate, you are on stage when it comes to selling and leasing properties. You, as a seller, are the actor and the real estate market is your stage. Every day is a performance. The better you are at the process, the more business you will attract.

This means that every part of your real estate job has to be a personal performance, and practice is the key to self-improvement. These are the stages in which to practice and perfect:

1. Taking a telephone consultation about a property for sale or for rent
2. Prospecting listings by phone
3. Prospecting listings personally on the streets and in the local area
4. Inspect properties with sellers, owners, buyers and renters
5. Presentation of your property proposal to owners and owners
6. Talk to a group of people on any public occasion.
7. Follow up after a meeting or discussion
8. Meeting with business leaders from the local community.
9. When making a negotiation or closing a deal
10. When documenting an agreement, contract or lease

You may be able to think of a few more situations here, and that’s fine. Importantly, your ability to connect and communicate in these situations has to be the best of performances.

Take for example point 4 above where you have to inspect a property. It pays to have a process or checklist that keeps you up to the highest professional standards while showing or moving around the property. It can be done in a simple way. Try this checklist:

• Bring people to the property in the best way that showcases the area in the best light.
• Have the entrance to the property ready with lights and air conditioning on, keys organized and ready, and easy access provided through the front door.
• Know what is on the property before you get there and have a preferred inspection route within the property.
• Trash and clutter must be removed.
• Improvements within the property must be clean and functional.
• Services and amenities found on the property must be clean and operational.
• The presentation from the front door to the back door must be excellent
• Signage on the property must be clearly defined and any lighting must be operational.
• An information memorandum or property brochure must be available for delivery to the inspecting party
• Learn as much as you can about neighboring properties, the local area, transportation, and local roads.
• Have details of the history of the property so that any questions can be clearly addressed at the inspection.
• Have your signature and name on the property (nothing is worse than taking a prospect to a property that has 5 other agent boards at the front door)

Remember that you are the player when it comes to real estate and that you are on stage every day. Practice your acting and make it the best. Stand out from the performance of your real estate competitors.