Components of a MarTech B2B or B2C Stack
If you’re building a basic B2B or B2C MarTechstack, here’s a look at some of the components of a marketing stack.
marketing automation
There are a plethora of marketing automation tools out there, and we at BlueOshan recommend HubSpot. HubSpot comes with a variety of different pricing packages depending on the scale of your business and the type of solution you’re looking for. HubSpot also integrates with a variety of widgets and other software on the market, making it a good contender for a marketing automation choice for your B2B or B2C martech stack.
Social media automation
Created in 2008, Hootsuite is one of my favorite social media automation tools. Hootsuite also has a freemium model which is actually quite good. Sprout Social is a huge fan favorite on r/socialmedia. To be honest, there are plenty of social media automation tools you can add to your B2B or B2C martech stack. Whatever you ultimately choose, make sure it works well with your marketing automation tool.
Content management system
From WordPress to Drupal to Joomla, there are plenty of CMS to choose from. Your website is extremely important to your martech stack, so you should be able to add or remove pages with ease. Having a user-friendly content delivery system is vital to keeping your content fresh. It will even benefit your inbound marketing efforts, so choose wisely!
Advertising Technology
Google AdWords is a popular advertising service. In fact, many of the 2018 Stackies contenders had Google AdWords in their martech stacks. The right ad campaign or goals will promote your business, so using the right ad tech is important to your martech stack.
Customer relationship management
CRM plays a very important role in your martech stack. CRM will help you nurture leads that are at the top of the funnel, and it will also help you track behavior and give you useful insights into your customer behavior. Since we already recommend HubSpot for marketing automation tool, you can also add HubSpot CRM to your stack. HubSpot CRM is completely free to use and will work well with your martech stack.
Junk mail
Sending personalized emails to your leads and clients works wonders. Free email marketing software like MailChimp and Constant Contact are great for small businesses. Some marketing automation tools like HubSpot come with an email marketing suite that can do exactly what we suggest. Nurturing your leads and customers through email has proven to be quite successful and can be instrumental to your marketing efforts.
Data analysis tools
Although I put this in a separate subheading, most of the tools we’ve mentioned above come with a dashboard experience that allows you to keep track of various analytics. One of the most used analytics tools by companies in their martech stacks is Google Analytics. You could even experiment with creating a custom dashboard, with analytics widgets for all of your tools in your martech stack.
Companies like CISCO, which have regularly won The Stackies 2018, have an incredible marketing technology battery. Check out our blog post on the CISCO martech stack!