Content marketing as a way to increase long-term subscriber revenue

Content marketing is the process of using online content to build exposure, credibility, and ultimately qualified leads for your website and sales funnel.

Unfortunately, in the past, in my opinion, content marketing has been tainted by an effort to totally systematize the content process.

This is what I mean:

With content marketing, you are using online content to drive traffic to your website, as well as specifically allowing people to build trust and credibility with you.

The ways you can do content marketing are through articles, blogs, forums, videos, and social media like Facebook, Twitter, LinkedIn, etc.

And what I see happening is that people (me included) chose one form of content marketing, for example, in my case, articles, and used the method exclusively.

And by doing that, they can become very good at generating traffic through that particular method, but because they’re not using all (or at least several) forms of content, their effort produces a less than optimal level of exposure and results. .

The reason for this is that it is very easy to quantify the results of an Internet campaign by measuring traffic. Assuming that sales are happening, and sales levels correlate well with traffic levels (all else being equal, including the quality and source of the traffic that normally occurs), then it’s easy to develop a “revenue per unit traffic” and if the revenue per unit of traffic is positive and results in a favorable and acceptable ROI, then it’s easy to assume that the use of other forms of content marketing is unnecessary.

However, (and remember, I personally fell into the same trap mastering article marketing), when you add additional content sources, especially in today’s competitive and untrusted marketplace, and prospects can see your sales effort through from different mediums like video, or in different places like blogs and forums, then I think it increases trust levels.

And I also believe that when trust levels rise, so do sales.

Because people buy based on trust and need, not hype and hype in a sales letter or sequence of sales letters.

So if you build trust with prospects, especially when you do it BEFORE they engage with your email campaign, then you increase those subscribers’ long-term sales revenue levels.

What is your main goal with generating traffic, right? Your goal in your traffic generation is not to generate traffic for the sake of generating traffic, for example, article marketing for its own sake, but your goal is to increase subscribers, right?

And not just any subscribers, but subscribers who will buy from you, right?