Create headlines that sell your products and programs

Poor titles will keep you poor. Now, that’s a pretty powerful statement, isn’t it?

It doesn’t really matter how good you are, the first thing people read or hear about is your headline. It will immediately make them click for more information or just delete it.

You may have the best program or product out there; You might be so passionate about helping people and having the best signature system, but if they don’t get past the title, it doesn’t matter.

When you think about it, titles are more mindset than writing ability. You can train yourself to really understand the power of an amazing title.

Focus on one key thing about your prospect. That is the result they want. What is the end result that this client wants?

You don’t want titles that talk about your process. People don’t care about the ‘thing’ you do. These titles will not be sold.

People are drawn to you when you talk about the problem that you can solve for them. What will your end result be?

Keep in mind that you are in the coaching business. You are not just a coach. You want the clients and the income to flow to you, because you are in the coaching business.

What you focus on expands, right? So if you are focusing on your process and trying to sell coaching, this is not going to work well for you.

You can train yourself to focus on results. This is a learned skill. When you can focus on the bottom line of your headline, that’s what will expand, which is what you want.

Here are 4 quick tips to make sure your title is worthy. You want your title to include all four, not just 2 or 3.

1. Your title must have a practical and measurable benefit or result.

2. Your concept must be very clear and there must only be 1 concept.

3. No jargon or jargon. Keep it clean and clear.

4. You answer the question why. Why should someone buy from you?

Don’t worry if your title feels too long. Long titles are fine. In fact, it can be difficult to get all four points if the title is too short. I also suggest that you don’t use metaphors in your title. It is too difficult to convey your point of view to others, even if it feels very clear to you.

Here are some word ideas you could include: free, strategy, discover, tips, simple, fast, tried, now, decrease, increase, and bugs.

If you are selling a higher priced item, you may want to include words like: premium, VIP, high end, platinum, personal, diamond, premiere, and elite.

Using numbers can be very powerful, but make sure you use the number, don’t spell it out. If you do, you lose your power.

If you can keep your titles descriptive, juicy, and compelling, you’ll be more successful in selling what you offer.

It’s nice to get feedback from others regarding your title. If you say to them “How do you like this title? Do you like it?” you probably won’t get the answer you were looking for. You’ll probably hear “I like it, I think it’s great” and that’s it. That is not helpful feedback for you. Maybe no one wants to hurt your feelings.

Try this instead: “When you read this title, is it something you’d like to know more about?” “Is this title something that might motivate or inspire you to find out more about my show?”

These last few examples will basically elicit a ‘yes’ or ‘no’ answer. You’re much more likely to get an honest answer here, without them worrying about hurting your feelings.

These are just very basic ideas, but I hope they help you create great titles that will get people out of their wallets and buying from you!

ACTION STEP: Review the latest titles you’ve written, whether it’s for a program or product or even writing an article. Do you answer the 4 points? If even one is missing, modify it until all four can be answered.