Crowd Marketing – How to Promote Your Business
With the rise of the Internet and social media platforms with an audience of thousands upon thousands of people, the concept of mass marketing seems to be a better marketing solution for many businesses.
What is crowd marketing?
A popular marketing technique where a business connects with an influencer, who is in direct contact with the target market for the product the business is marketing. With the proliferation of social networks, such as Facebook, YouTube, Twitter, Google+ and many others, crowd marketing has gained increased popularity among marketers as a cheap, effective and easy way to reach the target consumer. Unlike many other marketing strategies, target market reach can be monitored in terms of measurable indicators like likes, shares, reviews, retweets, comments, etc. In essence, crowd marketing techniques focus on increasing website traffic, raising search engine rank, and strengthening brand position. The main difference between techniques like Social Media Marketing (SMM), Search Engine Optimization (SEO) and crowded marketing technique is that the latter technique directly approaches target consumers instead of focusing on the general public. One of the good examples of crowd marketing can be the celebrity endorsement technique. In this technique, a company identifies celebrities who already have a large fan base among the company’s target market niche; the company pays the celebrity to endorse their product to their target consumers. It is an effective way because people tend to be influenced by celebrities, their lifestyles and what they recommend. Such marketing technique is also used to approach the target market directly, as long as the celebrity influencer’s personality as well as their fan base among the target market population are selected appropriately.
crowd marketing techniques
The most popular techniques are more recently based on the social media platform and use the power of content marketing to improve the reach of the target market. Since social networks have become an integral part of people’s lives, one of the most effective platforms is Facebook, which has more than 1.5 billion active users. Targeting Facebook as a platform to reach the target market has been popular these days. The technique is simple: take advantage of the content marketing method to attract the target market population among Facebook users. In this method, the company creates compelling content, mostly videos related to products or brands, and finds an effective way to post it on Facebook that will ensure the highest return on investment. Typically, celebrity pages, celebrity accounts where many people hold their attention, and paid advertising powered by Facebook to help reach a larger customer base are all used as crowd marketing techniques on Facebook. The number of likes, shares, and comments can be used as a measure of campaign success. The most effective way to reach the target market is to use the key influence of the business niche. Identifying your target consumers, their behaviors and who or what they follow can make all the difference. If the key influencer of the target audience can be identified and used to endorse the product or brand, the success of convincing the audience of the trustworthiness and superiority of the business is greater.
The power of social networks
Another effective technique that guarantees success is to use tools that help the company with key marketing insights in relation to the content and social marketing wings of mass marketing. For example, few web applications help a company identify a product’s target audience, its key influencer, its position and location within the web domain, and provide the best crowd marketing strategy, from content recommendation to marketing. location of target markets. These tools make implementing your marketing strategies easier and more effective.
The Lego Group, a children’s toy builder, has been leveraging the concept of collective marketing since the 1990s; has used the Internet effectively to transform website traffic into effective customers and revenue. The key idea for engaging target customers around the world is fresh and simple: ask toy builders and idea creators to share their ideas for new toys. These ideas are posted on the website and are open to millions of enthusiastic audiences. Any builder can upload their unique design built from the combination of thousands of different block pieces. The models are placed in front of the public for rating and the models who get the highest ratings are chosen for the award. In addition, the company uses ideas and models from fans to build its toys. Recently, it has created constructions based on the theme of the movie “Star Wars” and “The Lord of the Rings”, which are the most popular constructions of the company for years. The company has been adopting a social media-based marketing campaign to increase its audience reach and improve revenue. Last year, the company made around $4 billion in revenue, most of which can be attributed to crowd marketing strategy. Crowd marketing has also enabled it to become a global brand. The success of the company can serve as an example for all companies that wish to adopt crowd marketing strategies.