Email Marketing – The Lifeblood of Your Business – You Must Get It Right

Email marketing is of paramount importance in building your internet marketing business. You could say that it is the soul of your business. After all, if you don’t get your email marketing campaign right, you will lose potential customers and your business will fail. You have probably spent many hours, weeks and maybe months searching for your product, designing your website and getting traffic. It would be a complete disaster if your email marketing campaign failed after all that hard work.

Your email marketing campaign is not a sales pitch.

Many people, eager to make a profit after all their hard work, try to sell their products too hard too soon. There was a time on the internet when this could and did work but this is simply not the case these days and if you try to sell too soon you can lose your leads forever.

People who research these things estimate that, on average, it takes about seven contacts before a customer buys. So be patient, you’re in this for the long haul.

Building a relationship

Your first few emails should be aimed at building a relationship with your customers.

You’ve probably offered them a free product, maybe an e-book, to get them to visit your website, and in your first few emails you should offer them even more freebies. This gives them confidence that you are not a “get rich quick” person and if they like your freebies, they are much more likely to purchase your products later.

Kind, helpful and honest messages.

Write your messages in a friendly and useful way. It helps to imagine that you are having a cup of coffee with a friend and telling them about your business.

Always make sure that you provide useful information for them and, very importantly, be absolutely honest with everything you say. If your client thinks for a second that you are lying, you will lose him. Always.

Keep your messages concise and informative.

It’s okay to talk about yourself a bit to create a friendly atmosphere in your emails, but be careful not to spend too much time on this or you may lose their interest. The things that happen in your life may be very important and interesting to you, but they may not be of any interest to your clients. Remember that when someone opens your email, you only have about five seconds to convince them to read to the end of your message.

Regular contact.

You don’t want to fill your customer’s inbox with messages every day, but it pays to stay in regular contact. You don’t want them to get a message and not be able to remember who you are.

As with most things, there is a happy medium. Many marketers make their first contact immediately after signing up, the next two messages within the first week, and weekly thereafter.

call to action

Be sure to include a clear call to action in your messages. Don’t leave them confused and wondering why you felt the message in the first place. Tell them which links to click, what they’ll get when they click, and why this is the best and most useful thing they’ll need.

Quality Products

Make sure you offer them only high-quality products. You should always buy and use the product yourself or research it very carefully. Occasionally, even a great product may not be exactly what they want, but if you give them a prompt refund, they will buy from you again in the future. If you try to sell them a substandard product, it will have a disastrous effect on your business. You will lose their trust and their habit!

Last but very important

Test and review

Test and review your marketing campaign periodically. You can do this through your autoresponder. Keep in mind that things that worked well last month may not work as well now. When you are done testing and reviewing, try and review again.

Don’t take your eyes off the ball! Make sure you do it right.