Fuller Brush Business – Is Fuller Brush an MLM Business?
Is Fuller Brush an MLM?
Fuller Brush is an unusual company when it comes to direct sales. This is because many of their products are available to buy online and in stores, and not just from Distributors like most MLMs. This means that the products are more widely available and this arguably makes the Distributors’ job much more difficult. So what is the key to success with Fuller Brush?
Company information.
Fuller Brush was founded in 1906 by Alfred C. Fuller and specializes in a range of different brushes for different uses. In addition to brushes, they also produce a number of other products to clean the kitchen, bathroom, floors, electrical appliances, clothing, car and bodywork.
Customers who want to start their own business can register as a Fuller Brush dealer and earn money by selling products to others. This is a standard business model for an MLM company, but it is very unusual for the company to also sell products in stores and online. This makes the Distributor’s task a little more difficult.
The bad news about the Fuller brush…
If you are a Distributor and you are trying to sell the products, there are 2 approaches you could take. One is the traditional way of doing network marketing, but it has been proven to fail in most cases, and will likely fail again if you use it in your Fuller Brush business. The second way has been proven successful time and time again, and is all the more important given the unique circumstances of Fuller Brush’s business model.
The traditional methods that have been proven to fail consist of trying to sell to your friends, family, neighbors and co-workers. It typically involves handing out brochures, business cards, CDs, DVDs, and free samples. You’ll also likely throw sales parties, give presentations, have meetings, and cold-call potential clients in the hope that a lead might pay off.
This is the WRONG way to run a network marketing business because it is expensive and time consuming. Distributors who use these methods generally end up spending more money trying to do business than they will actually earn in sales.
The good news about the Fuller brush
The second option open to you has been proven to bring success time and time again. It’s called “target marketing” and it involves using the Internet to find hundreds of people a week who could benefit from your products and are likely to invest in you. Internet marketing can take many forms, but typically involves writing articles, blogging, contributing to relevant forums, helping people online, advertising cheaply in the right places, and using social networking sites like Twitter and Facebook.
These techniques are easy to learn and can be applied by anyone. You don’t need to be a super salesman or a hard sell, you just need to have the desire to learn something new and the drive to succeed in your business.
So if you want to be the one person people go to when they buy Fuller Brush products, check out Most complete brush success.