How business cards can help in advertising and marketing
The modern business environment is increasingly challenging. Companies are now forced to be more innovative to stay afloat in a highly competitive landscape. With a globalized market, the competition is tougher and this occurs in a context of increasing cost of operations. As an entrepreneur, you need to think outside the box when developing your advertising strategy.
What techniques do you use to be more effective? While digital marketing tools are all the rage, recent studies have shown that business cards remain a versatile advertising strategy, even in today’s business world. This is a tool that helps to easily connect with new prospects. If you have been wondering if this tool still has any importance in your advertising strategy, keep reading.
Advantages of using a business card
Some of the reasons to invest in this old-school advertising technique include:
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It is a personal method of contact exchange and is therefore more effective than digital techniques. Through eye contact and actual engagement, you have a better chance of creating a new relationship.
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This is an effective direct marketing tool – Compared to other methods like email and paid ads, a well-designed business card is part of your direct marketing strategy. An in-person meeting and information sharing lead to success.
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Ongoing Marketing – Even after parting ways with a potential customer, your information will be easy to share and continue to promote your brand. It can be exchanged or stored for future reference.
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First impressions: If you want to make a good impression with your potential customers, talk to an established print products company in your city.
How to get the most out of a business card
There’s a lot you can accomplish by sharing your business information in a printed format. Therefore, to get the most out of this promotional tool, consider the following:
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Add a logo and tagline for greater effectiveness and easier identification.
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Name and job title for credibility.
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Make sure there is direct contact information to facilitate communication.
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Add your website and send them to a relevant page.
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Add social media profiles for faster connection.
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Avoid cramming too much information, and instead use white space so that important information is easy to read.
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Get creative to make your presentation stand out and grab attention instantly.
Of course, you must have received a lot of business cards, many of which ended up in the trash. To avoid the same fate for your printed promotional materials, be sure to give it a purpose. You can also use a QR code to track its effectiveness. By supporting a good cause in your community and displaying it in a print product, you’ll easily grab the attention of potential leads.
When handing it out, make sure the occasion is memorable. The recipient will remember it later and pull it out to continue reading. Go ahead and contact a trusted print shop in your city to start taking advantage of this important advertising technique.