How image optimization improves customer engagement

Have you ever been to a boutique that has no racks or mannequins to display their merchandise?

If such a place exists, it probably closed or went bankrupt long ago.

No matter how good your product line is, any store that doesn’t value what their customers see will suffer the same fate.

Going to online stores, the equivalent of coat racks and mannequins on this platform are product images.

Optimizing your product images will drive customer engagement on your site and increase your conversion rate.

Words alone won’t sell your product because customers prefer to see it in action.

They stop and look at an image-based product page, focusing on the details of each photo while looking at the text content just to check if the description matches what they see in the images.

Here are some helpful tips on how to optimize your website images the right way.

Compress images

It is one thing to have high-quality images and another thing to quickly upload them to your website.

Downloading large image files, especially on mobile devices, is a challenge for many users.

Compress your images to eliminate that problem and speed up your page load time.

You will find a variety of image editing tools online, such as PicResize, PicMonkey, and FastStone, among others.

Use the correct file type

In addition to size, the format of an image file will affect how well your website performs on desktop and mobile.

Three of the most common image file types are JPG, GIF, and PNG, but you can’t just eeny, meeny, miny, moe because there’s a slight difference between them.

• JPG is the standard format for images on the Internet, as it can be compressed without compromising image quality.
• GIF images are smaller than their JPG counterparts and are associated with animations and small vector graphic files.
• PNG is the largest image file type and is therefore ideal for large, colorful images.

Employee in digital asset management system.

Digital asset management (DAM) is the process of storing and organizing photos, videos, and other digital files in a centralized library for easy retrieval and sharing.

Once a user requests an image on your website, your DAM system will locate and retrieve it from the library, then automatically convert it to the format and size required by the user’s device.

Image optimization is an important aspect of creating a responsive eCommerce website.

When optimized the right way, your product images can easily grab the attention of first-time visitors, quickly converting them into loyal customers.

What are you doing to get potential customers to notice your product images?