Impact of backlinks on local SEO and how to acquire them
For anyone looking to understand what exactly backlinks are and what they are for, the short answer is that they are like gateways to another universe, down a rabbit hole we call the “Internet.” Each one takes you to a different place related to the previous one.
Before we dive into the details of what backlinks are, what they do, and how to get them, it’s a good idea to outsource your SEO to a local SEO agency. If you are looking for someone to take care of your SEO in Dubai, there is no shortage of agencies to do it for you.
What do backlinks do?
You don’t have to be an experienced marketer or developer to figure out that search engines are using AI algorithms to rank websites. The purpose of this is to offer an improved experience to the general audience browsing the Internet. You can fill your entire website with the best quality content, but as long as you don’t have a strong network of backlinks, especially on local websites, the chances of you finding yourself under search engine attention are very slim.
They are like certificates of authenticity from other websites. The more backlinks you have from relevant industry websites, the more attention you will get from search engines.
Is bigger better?
Well, for starters, having some links is better than none, but it certainly helps to have backlinks from high domain authority websites. It’s like getting a certificate of authenticity from websites highly regarded by Google.
So would it be helpful to get a backlink from any high domain authority website? As much as we want this to be the case, it is not. Industry relevance is the key here. Getting a backlink from Time or BBC for your property website might not help you as much as getting a link from some other local online platform that is famous for real estate news/blogs even though both Time and BBC get tons of international traffic especially when you are looking to be discovered locally. If you think this is too much work for you, you can also contact your local SEO services to build a strong network of backlinks for you.
how to get them
If you’re not sure where to get the links, you can always look for your competitors who are already ranked. See where they get their links from and you can contact the same websites and submit a proposal of your own.