Internet Marketing Book Review: Blogs To Boost Business
By: Eric Butow and Rebecca Bollwitt
ISBN 978-0-7897-4256-8
Book Price: $ 25.99
An attractive portfolio in the web marketing industry
Eric is CEO of Butow Communications Group (BCG), an online marketing and web design company. Rebecca is a co-founder of a company (Sixty4media), which specializes in WordPress design and development, as well as social media consulting. Their combined wisdom presents a compelling portfolio in the web marketing industry!
Taking advantage of blogging in your business
The authors reveal the benefits and keys to a business blogging strategy. In nine chapters they express topics such as: Why blogs are so important (Chapter 1); create a blog strategy (Ch. 3); make eyes come to your blog (Chapter 7); interact with multimedia blogs (chapter 8) and other keys to take advantage of blogging in your business.
Excellent practical information for generating business through blogs.
Eric and Rebecca initiate discussions in an analytical and determined style by sharing the main purpose of their book, saying, “… learn more about blogging, both from a technical and a strategic perspective.”
To attract readers’ attention, the writers focus on the practical use that blogs have in business. They share: “The most immediate use of a blog is to talk about your products and services. The conversation benefits not only your existing customers, but also potential customers who might have questions …”
“Tips” and “Notes” are added in special sections to add value to the great idea reading experience. One such idea goes: “… marketing people will tell you to update your website frequently … updates keep people coming back and search engines are always looking for new content on sites.”
Bullets are used to inject ideas into a concise format. A key to caring for blog readers is mentioned: “The more engaged your readers are, the more likely they are to come back to your blog and to your site.”
The authors include case studies to expand on their points, as you see, “Having lots of information on your blogs is a great way to keep your readers interested and coming back for more, and the city of Arvada, Colorado has a site. web that is a good example … “This book is informative and very useful for business owners!
Getting bigger business
Eric and Rebecca present a concise and practical tool for getting more business!
Success Step: Indicate how stagnation could be used to develop your business. Make this an actionable step and put it into practice. What ideas from this review could be used in your business to increase sales on the Web?