Is blogging a dying trend?
When blogging started, it was an opportunity for anyone to express their opinion online because they didn’t have to worry about all the complicated aspects of setting up a web page. While there are still some writers and strongly opinionated people who use blogs to exercise their freedom of expression, many more have realized the enormous potential of blogging as an opportunity to make money online and as a marketing tool.
The free content you post can lead to paid content that you will sell. Information marketing is booming, as is online education. You can also turn your content into a membership blog or structured eCourse.
Themes, widgets and plugins
Gone are the days when you had to be an expert coder or website developer to create a professional looking site and add great features to your site that your audience will love. There are widgets in the navigation bar, which can help you display all your content and get more readers as they click through your recent articles and categories.
Plugins are small programs that can add functionality to your site, such as turning it into an eCommerce store and allowing you to get paid for your work.
marketing tools
The best plugins are the ones that allow you to market your business with just a few clicks. Other plugins allow you to optimize your content for search engines and even communicate with them directly and automatically by creating a sitemap of all your great content. More marketing means more traffic, and more traffic can mean more sales if you offer the right items to your target audience.
Be compatible with mobile devices
One of the best things about a blog is that modern themes are mobile friendly. That trend is here to stay, so savvy business owners should know that they can cater to it and that their website will look good on any screen size.
offering multimedia
Blogging is no longer just words on the page. They can be images, video and audio too. Written content can be articles, lists, Top 5 and more. The important thing is to offer variety so that your readers keep coming back for more.
So are blogs a dying trend?
The answer is definitely no. It’s alive and well, but it will continue to change as new users, devices, and trends come and go. Keep an eye on those trends and your blog will stay healthy and profitable.