Is your product launch an event? Should be
The first books I published were very modest successes. That’s because they were made using an intuitive process. The books were written, edited and formatted for the first time. An attractive book cover and a compelling blurb wrapped up the package. And only then did the marketing effort begin.
After a few months, due to the great interest in his topic, there were a couple of hundred sales. That wasn’t bad, but it wasn’t too good either.
But after studying how a formal product launch works and implementing the strategies in an expert program, the results were beginning. The key difference to this new approach was that my book launch was now an event!
Marketing A product launch starts early
A book launch starts almost a year before the book is ready. Yes, it’s surprising that beginners appreciate it, but it takes a year to build anticipation and get potential buyers in the right frame of mind to rush to the bookstore and order a copy as soon as it’s released.
So what should you do during that year?
Set the stage for the launch event that will be the publication of your book. In other words, turn writing a book into a special event that people will find exciting and looking forward to.
Here are some ideas to do this:
1. Give readers a peek behind the screen
Invite potential book buyers to sign up for your notification list, and send them news and information about how your book is doing. Tell them about the problems you face with a difficult character. Show them drafts that you later discarded because they weren’t good enough. Let them see how the process of creating a book works.
2. Offer tidbits from your book
From time to time, you may share excerpts from your book or other product. The sample you offer must seduce and tempt, without delivering all the value that a finished product will provide. That way, people who have had a bite will look forward to the full plate!
3. Run contests
Since you have plenty of time to keep things exciting, you can run a series of contests, giveaways, and trivia quizzes with your book or product as the prize. People can sign up for a chance to win by doing something like sharing a tweet on Twitter or posting a photo of their book cover on Facebook, spreading the word about your upcoming release to a wider audience than you can imagine. arrive alone.
4. Involve them
You can ask the followers of your blog or email list or social networks to help you co-create your product. For a book launch, you can search their feedback to choose one from a set of 3-5 book covers. For a special seasonal offer, you can ask them what price would be better. For a bonus package, you can invite suggestions on what they would like the most.
5. Build up the excitement close to your launch
When the imminent launch is just around the corner, pick up the pace of your promotions. Post updates more often. Send more emails. Keep whipping your crowd into a frenzy, so they’ll be eager to grab your new product on launch day.
These are all easy ways to turn your product launch into an event that builds excitement and leads to more sales.