life insurance telemarketing script

life insurance telemarketing script

To start a life insurance telemarketing strategy, you need to start by building a script that works. There are numerous reasons for this, including:

  • He appreciates his clients and their needs much better than any other screenwriter.
  • Your competition may have used commonly used scripts and prospects may have heard them previously.
  • You can have the script give you only the important information and exactly match your offer.
  • There are several techniques that go into creating scripts. These are some of the key strategies to improve conversion in any telesales strategy:
  • Keep it simple, let the prospect know why you’re calling and why they should listen.
  • Get to the point promptly, don’t go through the entire pitch on the first call, stick to the essentials.
  • The goal of this script is to generate interest, qualify the prospect, and let them know that they could call you with more information. Nothing else should be included.

This is the simple scheme you can follow:

Hello, can I speak to XXX please? Hello XXX, this is NAME calling from XXX Insurance Company.

I’m calling to let you know we have agents in your area who will provide you with no obligation life insurance quotes. We provide families like yours with a unique new solution with their life insurance planning. You could ask one of our agents to call you tomorrow to see if you qualify for our program.

Rebuttals to some frequently asked questions:

  • Even if you are over xx years old, we still have plans you will qualify for.
  • We will be happy to offer you a no obligation quote, we do not use aggressive sales tactics like other companies.
  • If you already have insurance, it’s good to know you’re planning ahead, but looking to us to compare rates or supplement what you’re already doing is also a smart move.
  • I just need to ask you a couple of quick questions to make sure you qualify for the programs we offer.
  • How old are you?
  • Do you have a history of serious illness, such as cancer, heart attack, or stroke?
  • Are you currently taking any prescription medication?
  • Do you already have life insurance? (if so, ask for the name of the company)

Thanks, that’s all for now. I will have one of our specialists follow up with you and provide you with a life insurance policy quote.

When you have a working script developed, don’t be afraid to make modifications. The most successful lead generation telemarketing campaigns require some tweaking to the script to streamline things. You’ll also want to find answers to questions prospects may ask during the call.

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