Nokia takes advantage as Blackberry loses ground
Technology has stood out in the last decade and the world has seen more innovation in the last 10 years than in the entire previous century. The evolution of the Internet and mobile technology in the last 30 years has changed the way people communicate and interact with each other. The influence of technology is immense in our lives, as it is part of our daily routine.
A study has shown that people over the age of 18 spend 5 to 6 a day on their smartphones doing various things. It’s too long and people want to experience something special every time they pick up their smartphone.
Android and iOS have been the market leaders in the smartphone industry, while others have only tried to catch up. Both Nokia and Blackberry have lost ground to Apple’s iPhone and the myriad of Samsung devices. Blackberry has been in third place in the smartphone industry and Nokia was trying to topple Blackberry to take third place with its latest Windows phones.
Blackberry appears to have given up and is moving away from the consumer market. The company’s market share fell from 4.9% in 2012 to 2.9% in 2013. Blackberry will now go private and we may see it completely disappear from the smartphone market in the next few years. This move by Blackberry gives Nokia, now a Microsoft subsidiary, third place by default.
Android and iOS will have the upper hand over Windows smartphones as their app ecosystem is huge. Users can find virtually all the applications they want on their Android phones and iPhones. Nokia has struggled to market its devices as the Blackberry. There are millions of Android and IOS application developers around the world. This is why thousands of apps are created every day and this makes device use more fun and friendly.
The latest line of Nokia Lumia smartphones looks promising and since Blackberry is moving away from the market, Windows phones will be the third best option for users and people who want to switch to a new platform will benefit Nokia. Blackberry users would also want to switch to a newer mobile operating system, so this is good news for Microsoft and Nokia as well.
It remains to be seen how this smartphone war unfolds in the coming years as 3 tech giants, namely Apple, Google and Microsoft, battle head-to-head to grab the largest market share.