Orange and yellow: warm colors

Yellow, orange, and red are the colors commonly referred to as the “warm colors” of the spectrum. Orange is considered an energetic color that evokes enthusiasm and excitement. Yellow is considered cheerful, but when people are overexposed to yellow, the color tends to produce the opposite effect and evoke frustration and anger. There is one thing these two colors are used for, it is to turn heads and attract attention.

BEWARE – IT’S ORANGE!!

The bright, cheery orange color evokes feelings of balanced aggression and bold, driven action. Every day when we drive, we are faced with hundreds of signs, all orange with black letters and symbols. These signs are made to get your attention in a world of very short attention spans.

Over time, we have psychologically trained ourselves to see the color orange as an attention getter. It is often used in a ‘call to action’ website. Even today, big internet companies like Amazon and PayPal use orange on their buy buttons. Look around the websites you normally visit to see how they now primarily use the color orange, not in the main color scheme, but as an accent color in a ‘look at me’ situation. Along with Buy Now buttons, orange is also commonly used on subscription forms and registration forms.

FOLLOW THE YELLOW TO THE GOLD!!

In the world of mosquito attention spans, yellow is everything orange is and more. If you look at our current culture, yellow is used in all security situations. I think this is most obvious on our school buses and construction and signal vehicles. Like orange, yellow is used on road signs and call-to-action buttons on the Internet. It is the color that attracts the most attention and is known as warm and cheerful, as long as you use it to highlight, accent or attract attention.

One of the fun things about yellow is that it is very taxing on the eyes, being exposed to a lot of yellow, like on painted walls, causes eyestrain, which then leads to feelings of frustration. Studies have shown that babies who stay in a yellow room are more likely to cry than babies in a non-yellow room. Similarly, people in a yellow room are more likely to lose their temper than people in rooms of other colors.

So my advice to all my designer friends is that unless your color scheme is yellow and orange or your logo is yellow and orange, use these warm colors sparingly in your designs as accents, highlights, and in your callout. to action. Always keep in mind that anywhere you use these two colors is likely to be where attention will initially be directed. So consider adding yellow or orange to your call to action for a quick and easy way to increase your conversion rates.