Passive Marketing: 9 Powerful, No-Cost Ways to Help Boost Book Sales
Introduction
There are two main ways to market your books: “passive marketing” Y “active marketing”. Basically, all marketing efforts fall into one of these two categories. passive marketing it generally includes all the seemingly small, static, and subtle ways in which we engage readers. This involves marketing efforts that reach people whether they know it or not. active marketing it generally includes all the biggest, flashiest, and most expensive ways to attract readers. This involves marketing efforts that are much more obvious, and people know right away that they are being marketed to.
Here is a quick discussion of some very powerful no cost passive marketing Ideas that will help you prolong the sales of your books.
1. Updating your online content
All online documents that you sell or offer for free must be kept up-to-date and error-free. Also make sure that your biographical information and book information within these documents is kept up to date.
2. Update/Add to your blog
You can never stop adding relevant content to your blog. Keeping your blog updated with new information will help your blog rise in the search engine rankings. Also be sure to keep rereading your old blog content, always looking to improve or correct it.
3. Email signature
An email signature must be inserted at the end of every email you send. In it you can include a short biography about yourself. You can also include links to your blog, your book website, your LinkedIn profile, and your Amazon profile, etc. You can also include your photo, and a photo of your books, etc.
4. Account/Profile Settings
On any website that allows you to include a personal profile, be sure to mention your blog and book. Offer a free download or sample chapter as an incentive for the reader to take a look at your blog and book.
5. Update/Improve/Change the book cover
A new and updated cover can quickly breathe new life into your book. If you are creative and have an eye, you can do it yourself for free. But if you have a few hundred dollars, you should hire someone to do it for you.
6. Edit the content of the book again
You should never stop improving the content of your book. Keep looking for grammatical errors, misspellings, and factual errors. Mistakes of any kind can damage your reputation, your brand, and your credibility in the eyes of your readers.
7. Get more/better publicity notes and book citations
Get as many publicity notes and quotes as you can. Never stop asking your readers and other industry experts about them. Be sure to showcase the best ones on your blog and within your book.
8. Get more book reviews
Generally, you shouldn’t pay for book reviews. But, with a little effort, you should be able to get your readers and industry experts to review your book.
9. Add an ad for your other posts
This simply means that you should mention your blogs and posts within everything you post. If you give away or sell individual stories, be sure to mention your other stories, or your storybook or novel, at the end of each and every story you sell.
conclusion
Although all these tips are simple and free, they are highly effective. This is because they can be seen over and over again on the internet. Repetition is the key here. Every time someone sees your name on the internet, along with your blog name and book title, your brand builds a little more momentum and credibility. This will certainly keep your book sales moving, even at times when your active marketing slow down efforts.