PPC and the blog effect
PPC (pay per click) advertising has become a staple for online businesses. From the perspective of the person accepting PPC advertising, it may seem like a bit of free money, and that’s a good thing.
For example, if you have a forum or blog and put PPC ads on these pages, anyone who clicks can help you get paid. It may not happen in one click, but your monetary rewards may happen.
One of the key things you can do to make PPC work better for you is to build your site for the most visitors. This is usually achieved by working on developing outstanding content and making it fresh on a regular basis.
Let’s say someone named Jenny finds your blog and loves reading your ideas on how to make Baked Alaska. She ‘hopes’ that the next time you pass by you will have equally convincing information on another culinary delight.
Imagine Jenny’s disappointment when she makes another visit only to find the same information. Sure, it’s a good thing, but she’s already consumed the information and is hungry for something other than Baked Alaska.
Jenny might even forgive you and hope that another visit in a few days brings that initial satisfaction she felt. No joy for Jenny, no new content.
Jenny won’t come back.
In his defense, he could argue that he was busy or on vacation. You might think that updating content is something you only need to do when you feel like it.
Bloggers must follow a bran diet. They should be as regular as clockwork and that won’t happen if you wait for inspiration.
PPC profits slip away with stagnant content. The main reason is that PPC is most effective with high traffic blogs and forums. When you let go of these formats, they are very difficult to revive.
Advances in blogging have allowed content posted over time to erase the argument that you were too busy or absent for a few days. You can plan ahead and let the software deliver new content even when you’re asked to look away from the screen.
This is where PPC potential learns to dance. You can float through the content and visitors may be more inclined to click from time to time. This is especially true if the blog design allows PPC ads to appear as part of the blog post.
Higher traffic counts generally result in significantly improved earning potential.
The good news is that many bloggers have absolutely no problem adding content to their blog, but for others it’s a discipline that requires a lot of thought, some research, and a healthy dose of editing.
These events get easier as you go along and the earning potential through PPC continues to improve as visitors start to view your blog as trustworthy and decide to visit regularly.
When visitors know they’re expecting new material, they come back. When they come back, they can click on the PPC ads. When enough of them do that, you make money.