Search Marketing: Why A Local Search Marketing Campaign Is Essential For Your Business
Search Engine Marketing (SEM) is an essential part of a company’s overall marketing plan. An effective search engine marketing campaign will bring more targeted traffic to your website, which ultimately translates to more leads and sales.
If your business offers local services like cleaning, air conditioning service, catering, etc., you definitely need search engine marketing. This is because people will go to search engines and search for your services. But if your website doesn’t show up in search results when they search for your services, you’ll lose business to your competitors who are higher up the search list.
In this article, let me share with you some tips for setting up an effective search engine marketing campaign:
1. Set your goals. Before going ahead with any search marketing campaign, you need to define your goals and KPIs (key performance indicators). For example, if you provide a service, the KPI might be the number of email inquiries received from the campaign. It’s important to set your goals so you know how well the campaign has worked.
2. Make sure your ads are relevant. Relevance is important when it comes to search marketing. People go to search engines to find the information they want. So if the content on your website does not have what it promises in its ads, it will disable them. This way, you won’t get any conversion. So make sure your ads are relevant to what you offer on your website.
3. Set the right budget for your campaign. With the right budget, you’ll be able to bid on more keywords and get enough traffic to see results.
4. Always split test your ads. Create 2 ads for your campaign and test them. This is the only way to know which ad is performing better. Then remove the loser and create a new ad to challenge the winner. By doing this, you will drive more traffic to your site for the same budget.
5. Go to the right people. Don’t bid on keywords that aren’t relevant to your business. You have to put yourself in the shoes of your target audience. Understand what they will type into search engines to find your services. Then bid on those keywords and show them your ads.
I hope that with this article, you now understand how search marketing can help grow your business.