Selling digital products through e-commerce
When you plan to do business online, many people will think that you only plan to sell tangible products that can be delivered by courier. However, online businesses are established not only to sell physical products, but also digital products.
Business owners who want to sell physical products on their site will have to work hard to set up their website. You have to make your products really attractive to visitors by using photos and great product descriptions. Your site should be easy to use and should have features like landing pages and shopping carts. However, when it comes to selling digital products, the process is different.
When customers purchase digital products, they can receive them by mail or by direct download. Many companies prefer their customers to download their products as it is more convenient for them and the buyer. Merchants don’t need to keep an inventory, so it makes things a lot easier for them.
With the plethora of predators on the internet, it’s all too easy to get scammed. So here are some tips to help you protect your business from these suspicious people.
Payment methods
Electronic payment continues to be a big problem among business owners who offer digital products. Since customers pay at checkout just like they do with physical products, you need to make sure they’re legitimate. Before you can accept credit card payments on your site, make sure you have the following accounts:
– Merchant bank account
– Payment gateway account
– Internet merchant account
Proof of payment is important for your records, as well as for your customer, in case something goes wrong with the download process. Credit card companies can still issue chargebacks even for the purchase of digital products.
Today, many buyers prefer to use a third-party payment option or a P2P transaction. PayPal is a popular example for this type of transaction. To open an account with PayPal, buyers or merchants must have an email address that they can link to the account. They must also have a bank account that will be used for verification purposes.
So if your customers want to use this payment option, all they have to do is enter their email address and they will be taken to your PayPal account. They will click an option to verify that they want to pay with their PayPal account. When they have completed the transaction, they will be directed back to your site to wait for confirmation.
Deliver digital products to your customers
All your digital products can be stored on your site. The directory containing your products should be protected by a strong password to prevent it from being easily accessed by the public. As soon as your customers check out, they will receive a link to the product they have purchased, and a login ID and password. Advise your customers to keep the link to themselves.
If you think that doing it this way is tedious, then you can make use of digital download systems that can make your business easier. These companies can help you with everything you need to do to sell your digital products. PayLoadz and ClickBank are just two of the many companies that offer this type of service.
Digital products are all the rage right now. If you want to make a lot of money, then set up a digital products business, as the overhead costs will be minimal. Try to find a system that makes it easy for you to deliver your products to your customers and get them to pay you for their products.