SEO – Search Engine Ranking Factors – Backlinks, Anchor Text, and Keywords Use in Title Tags
I read an article the other day that was written by an author who had the privilege of interviewing 37 leaders in the world of organic search engine optimization. The points highlighted in this article were brief but very important.
When we talk about SEO, we talk about organic results and who better to ask than the top leaders. Everyone wants to rank high in the search engines, if you achieve that, there will be no need for advertising. This is the whole reason why SEO is done. So let’s get down to business and get started with this article.
In short, these top leaders were asked different questions that we will discuss in more detail in this article and in subsequent articles to come. Just to name a few topics that will be covered:
- Use of keywords in the title tag
- Anchor text for inbound links
- site popularity
- The age of the site
- Link popularity within the site
- Use of keywords in the body of the text
The above topics are just a few of the areas that were covered and I have ranked them by importance with the first being the most important. Today we will start with the most important and positive part for the optimization of your site.
Using keywords in the title tag
Using keywords in the title tag consists of placing the target search term or phrase in the title tag of the HTML header of the web page. All the top SEO gurus agree that this tag has been the most important on-page SEO factor for the past few years. His title tag is bold in the SERPS and he is a heavy hitter at optimization.
Christine Churchill, a top leader in organic optimization, says, “If you have time to do just one SEO action on your site, take the time to create good titles.” So it is undoubtedly a very important factor to pay attention to.
It is also very important to choose a good title tag, as a good title tag can help, while a bad title tag can ruin a page. It’s also a good idea to put your site’s brand name after your keywords in your Title. Again, with everything you need to bring out the full potential of your title tag, this also depends on the use of the keyword within the content and in the linked links.
the final image
Although the title tag is very important for on-site optimization, it is just as important for working on other parts of SEO. When a combined SEO effort is done, you will get the desired results. It is very important to place your keywords in your title, page description, and as anchor text for incoming links. So if, for example, ‘Dyson vacuum cleaner’ was one of your keyphrases, you’ll want to mention this same keyphrase in your title, multiple times in the body of your page, and use it as anchor text pointing back to your site. Do this for every page and optimize every page for whatever your key phrase is, then you’re on your way to a great SEO strategy.