short marketing courses

DIRECTIVE DEVELOPMENT PROGRAM

Are you looking for a marketing short course or a supply management course or a business analysis short course etc.? Take a look at the following article.

This program is designed for middle management executives with high potential for senior management positions. It is recommended for experimental, results-oriented students with an established track record of strategic thinking and strong communication skills.

The Management Development Program will especially benefit individuals preparing to move from business unit to organization-wide responsibilities and organizations wishing to broaden their perspectives for effective business and leadership.

The pedagogy employed involves a variety of teaching methods: case studies, design thinking, simulations, role plays, closed group analysis, and applied learning projects, interspersed with lecture sessions on theory and practice. The sessions are essentially interactive and participants are encouraged to challenge assumptions, identify opportunities, solve complex problems, develop operational performance, increase productivity and, in the process, build a sustainable competitive advantage. The knowledge and insights gained as a result of such sessions have immediate applications for high-priority management challenges. As a result, both the participants and the sponsoring organization receive a quick and lasting return on investment.

List of various programs

1. Creation of value in the sale of financial services

This course is designed to create top financial sales professionals who excel at creating value for their clients in a highly commoditized industry and thereby move up the value chain from being a “vendor” to a “trusted partner”. Therefore, the program aims to provide a comprehensive understanding of key concepts and time-tested approaches towards the complex task of selling services. It is completely practice-oriented, skill-based learning; Through a combination of case studies, role plays and live industry examples, all of the following will be covered:

• Appreciate the unique features of services and understand the implications for marketers.

• Apply the additional elements of the marketing mix to analyze marketing strategies and determine the key drivers for success.

• Lead generation and pipeline management, including opportunity “qualification”.

• Account Management Basics

• Align the sales process with the customer buying process

• Management of objetions

This program is extremely relevant to professionals in the BFSI industry whose role involves business development, consultative selling, and high-risk customer account management. This is also useful for people who want to switch to roles in personal banking/wealth management/corporate banking etc.

2. Business Analytics

Business analytics refers to the way companies use data to gain insight and make better decisions. The ability to use data effectively to drive fast, accurate, and profitable decisions has been a critical strategic advantage for many companies. With the increasing availability of deep and broad sources of information, “big data,” business analytics is becoming an even more critical capability for businesses of all types and sizes.

This modular program is designed to showcase the virtually limitless opportunities that exist today to harness the power of business analytics. It focuses on a range of questions from strategic to operational issues related to a company’s business analytics initiatives and metrics to capture relevant results to link data to business performance. The program will help understand how managers use business analysis to formulate and solve business problems and to support managerial decision making using selected business analysis software.

This program is designed for mid to senior managers who are decision makers using analytics to formulate and solve business problems.

3. Improving Managerial Effectiveness: A Program for Emerging Leaders

In today’s turbulent world, it is vitally important that organizations build and develop a reservoir of leadership capabilities that will continue to guide the organization toward success and effectiveness. This workshop is designed to give participants a head start or boost to take on leadership roles at the middle and upper levels of organizations.

goal program

The program is designed to encourage and facilitate a process whereby participants develop:

• An understanding and appreciation of the critical challenges facing organizations that require leadership responses.

• Awareness and evaluation of their own leadership behaviour, styles and effectiveness.

• A broader choice of behavior options in the exercise of leadership.

• Clarity about the areas of their development to improve leadership competence.

4. Marketing analysis: from measurement to knowledge

The field of marketing management is not new to your Data Analytics application. Most companies employ market research firms and media agencies to crunch the numbers and gather information. In the digital age, managers now have immediate access to vast amounts of data, within their organizations and also beyond their organizational boundaries through digital technologies. They are increasingly realizing that by asking the right questions, more accurate information is now possible. To link interesting questions to more precise insights, it is critical to understand the underlying analytic techniques and their application to marketing opportunities and problems.

This course offers an in-depth understanding of how statistical and analytical techniques and approaches can bridge the gap between marketing problems and insights. A working knowledge of the underlying principles of the techniques and practical experience in implementing them in various business contexts will help senior marketing managers to better interact with data analysts and will also help them to better evaluate the results of data analysis.

This program is intended for CMOs, CDOs, and senior sales and marketing managers interested in understanding their markets and customers by applying analytical techniques across various data sources.

5.Change management strategies

We live in an era of disruptive change. Digitization and digitization, globalization, industry deregulation, and blurring of industry boundaries force companies into a new orbit that requires the adoption of a strategic perspective toward change management. The ability of managers to successfully plan and implement initiatives that enable organizations to prepare for and cope with change determines an organization’s performance and sustainability. Effective leaders play a critical role in preparing for and effectively leading change.

The aim of this program is to enable participants to develop a multidisciplinary perspective of the strategic organizational change process and to equip them with the conceptual tools necessary to plan and implement change processes. Participants will learn critical skills to initiate and implement both small and large-scale change based on research and proven methodologies. The implementation of the learning derived from this program will help the participants to transform their organizations and make them more effective.

Upon completion of the program, participants are expected to better understand the complexity and challenges involved in reconfiguring the business; learn strategic change models, understand the roles of different stakeholders; and develop an overview of how to make strategic change efforts successful.

Mid- to senior-level managers of any function, who are responsible for actively leading or supporting change management activities in the organization.

Conclusion:

The highly acclaimed MDPs from SP Jain Institute of Management and Research focus on key business fundamentals such as SCM, emerging leaders, design thinking, managerial effectiveness, team building, cost management, sales and marketing skills, organizational change management, etc. to emerging topics such as Big Data, creativity and innovation, and leadership.

To learn more about these programs click here.