Telemarketing in a nutshell

If you look at the brief description of telemarketing, it is the marketing and sale of goods or services through the use of the telephone. Nowadays, it is not only used to sell something over the phone, it is also used to create leads for companies or organizations, or to provide information for companies or individuals, such as announcing a new product available in the market.

Telemarketing services can be divided into different categories but we can easily categorize them into two classifications. These services would be inbound or outbound telemarketing services.

When we say inbound telemarketing, telemarketers would receive calls from customers who are interested in purchasing a specific product or service that a business or organization has to offer. This can cover a wide range of services that incoming telemarketers can provide to their customers. Some examples of inbound telemarketing are taking orders for a variety of products in the market, booking airline tickets, or booking hotels for tourists. Inbound call center agents typically require less training than outbound telemarketers, since customers are already interested in purchasing a company’s products and services before the call is even placed.

For outbound telemarketing, telemarketers call likely customers from a list of leads to build good customer relationships, whether with new or existing customers. For example, a company that provides Internet service to homes and businesses has a new and better service for their customers that would have better Internet speeds than their previous services. The outbound telemarketers job would then begin calling customers from your database who may or may not have purchased a service from your company before. Now the telemarketer would start building the relationship by providing the features and highlighting the benefits of their new service towards their clients. Outbound telemarketers generally have more sales training than inbound telemarketers as it involves more sales and persuasion. Additionally, product knowledge and familiarity should be observed throughout the entire call period.

Telemarketing companies can cope with completing their quotas every day with the advancement of technology. Today, things like auto dialer and the power of the Internet can make things easier for a telemarketing call center agent.

Before companies and organizations seek the services of telemarketing companies, some factors must be analyzed to guarantee the success of the objectives of the company or organization. Some of these factors would include:

– Develop a criteria that involves a complete marketing plan

– Establish sales scripts and other services that the telemarketing agent would follow

– sales schemes

– Agent qualifications needed to meet business requirements.

– Training of employees in the back office, front office and operations departments in the telemarketing company to become familiar with the products and services and sales orientation.

– Commitment to comply with the daily quota

Aside from these factors that they need to consider in a telemarketing company, one thing that companies and organizations need to consider is the telemarketers’ attitude towards work. The telemarketing call center agent must have a positive outlook towards her job description in order to produce the desired amount of sales revenue over a given period of time. If an agent doesn’t have that positive momentum for their line of work, then that agent can be a burden to the telemarketing company and the organization that owns the products and services.

In hindsight, telemarketing is a proven way to effectively process inbound and outbound sales. It is also one of the most profitable processes to collect data and complete the required number of sales for an organization to make a profit.