The new book focuses on how to manage business growth beyond sales

In Sales Won’t Save Your Business, “Super” Joe Pardo answers the questions business owners have about creating a viable and successful business beyond just selling. The title of the book is very appropriate because, as Joe points out, selling much of your product won’t help your business if you don’t have an effective team to handle customer service and you don’t have the processes and procedures in place to prepare for the growth that you expect. results from sales. As a result, Joe takes the reader on a journey to the TOP by dividing the book into three parts that focus on Equipment, Offer and Process.

Following a foreword by Lee Cockerell, retired executive vice president of Walt Disney World® Resort, Super Joe goes straight to telling it like it is by asking readers to remember why they started a business in the first place, what’s the biggest generator of stress in the business and what they can do to empower themselves in the business.

Joe refers to the content page as a roadmap, and instead of having chapters, he calls each section a “pin” on that roadmap, a place that he must stop and master to move forward on his journey to growth. business.

At the heart of this book is a request for the reader to become self-aware. Joe reminds readers to ask others for feedback on their own strengths and weaknesses, to ask for help, not to work until death, and to focus on the influence they have on others. That influence affects the members of the business owner’s team and their success, so the first part of the book focuses on how to create a successful team, which is an extension of the business and its owner. As Joe says, “Your business is a tree, and the roots of that tree are formed by strong relationships.” Being a business owner also means being a leader, which means you have to dig deep and do the work yourself. Joe states, “Sometimes you will have to replace due to a worker shortage or an emergency. In such situations, it is important for your team to understand that you are not just going to sit around and have them do all the work. it means that you should be working on your business all the time instead of on your business. A great leader knows how to find the balance that will earn him respect. “

Being a leader means inspiring your team and it also means trusting that team to do what you would do when you don’t have the time to do it. Giving power to others is often difficult for leaders, but Joe points out that when you try to micromanage your team, you take power away from your managers; That makes team members question their managers and do what they think you want, even if they don’t always know what you want. Therefore, you must empower your managers by letting go of all power.

Change is always difficult for organizations, so if you want to implement the changes that Joe recommends, you will have to deal with people who don’t like change.

As a result, Joe spends a lot of time talking about how to incorporate change into his business without being too fussy. To illustrate his point, he shares his own story of how to implement change in his family’s business and how, despite some problems, the process became a success.

Regardless of the changes you make, the end goal is customer satisfaction. In Part 2: Focus on Supply, Joe talks about how to price products correctly and how to align his team with customer service delivery. The best advice Joe gives here is how to teach your team to focus on the customer’s perspective when providing service.

In Part 3: Focus on the process, Joe reminds us that it is vital that business owners always look for ways not only to change but to improve. To do that, you must have clear processes. Once the processes are in place, team members are clear about their tasks and then the business can run smoothly. As a result, you won’t need to micromanage; then you will have time to work on your business instead of working on it.

There’s a lot more I could talk about here: great tips on hiring, firing, and promoting team members; advice on incorporating technology into your business; and tips on how to increase your profits by improving your training. Throughout, Joe sprinkles his “Super Joe Says” sayings, which are like modern sayings for business owners. Each pin ends with exercises for readers to have not just a read, but a learning experience, allowing them to look at their own businesses and find the answers they need. As a result, they will close this book by having the tools to take their businesses to new levels of growth and their own lives for greater satisfaction.