The power of video for B2B lead generation
Online, the video is shooting. It is becoming a popular means of communication when it comes to influencing purchasing decisions. One factor responsible for this huge video explosion is mobile devices. Smartphones and tablets are widely used for browsing the web and accessing emails. The videos are easy to watch, consume and share in such a case. It also serves as a powerful medium to educate and tell your story.
Videos create a visual relationship with your customers. They convey how you speak and how much you value your customers. If done correctly, it can be more powerful in drawing potential customers to you. Videos can do wonders for B2B companies. They offer the opportunity to accelerate the sales cycle and capture the attention of prospects like no other means.
Here are three reasons why video could fit so well with other content marketing efforts and improve online sales.
1. Why videos for B2B companies?
Video content is everywhere. Even industries like manufacturing, healthcare, or industrial sectors have started to harness the power of video to reach their target customers and convey how their products or services could address their pain points.
“In an average month, more than 1 billion unique users are said to visit YouTube. According to Forbes, 75 percent of executives watch work-related videos on business-related websites on a weekly basis and more than half watch work-related videos on YouTube.” with work on YouTube weekly.”
2. Get more landing fields from content
Many lead generation companies suggest creating videos by simply repurposing content by turning each asset into a video.
In a study, B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America, conducted jointly by Marketing Profs and the Content Marketing Institute, it was found that video had the largest increase of any content marketing tactic in 2012, jumping by 70 percent from an already hot rise of 54 percent in 2011.
Videos also create a great valuable experience by giving you a whole new platform to engage your customers. It also adds even more value to your existing content assets. You can embed videos on your blog, YouTube, or link to them through your email marketing.
3. Lead generation companies recommend using video to influence customers
“A study by the Web Video Marketing Council and Flip Media suggests that using embedded video in email is a powerful tool, with 88 percent reporting that email with embedded video improves campaign performance, and 76 percent acknowledge that it drives a lot of clicks, and 72 percent believe their prospects are more likely to buy after viewing emailed video content.”
You can record superior quality videos using simple technologies. Videos can create huge influence, engage and show creativity without a huge investment. If you find effective videos for your business promotion but find it difficult to make them; there are many lead generation companies that will do it for you. So, consider the power of embracing video to add an engaging level of engagement to your marketing efforts.
4. Add a Pinch of the Human Element
Many business websites lack the human element on their website. Use a video marketing campaign to give your business a face and show a glimpse of your corporate culture. When other people see the faces of your business, it automatically makes them trust you and the information you provide. Lead generation companies emphasize having videos online to provide the dynamics of the human element.
5. B2B Events: A Lot of Video Opportunities
Participating in B2B events gives you a wealth of video content at every conference the company hosts. You can offer views on your products, get incredible access to key spokespersons, have first-hand interviews and recordings of people’s opinions, etc. You can add hundreds of delegates who can provide testimonials to your videos. Therefore, lead generation companies suggest making the most of this on-site face-to-face opportunity.
The bottom line…
It is very obvious and undeniable that videos are the content with the most viral potential. YouTube is the second largest search engine in the world as many people love to watch videos instead of reading content. And if you’re neglecting video, you’re neglecting one of the greatest sources and potential of content available for generating leads.